Census was built out of a pain we saw with cutting edge sales and success teams. We saw teams with the desire to be more data-driven, to experiment with new tools and techniques, to iterate and to move quickly.
But serving the customer involves coordination across the business. Sales, Marketing, Success, and Support all provide important parts of the customer journey. Individual products are being adopted in a silo, but coordinating across them all was nearly impossible.
We want to enable businesses to move fast, to be flexible, but most importantly, work as a team. That's why we're building Census.