Katy Yuan

Census Audience Hub sets the standard for how data & marketing teams collaborate with a single source of truth

How to build your Composable Marketing Stack with companies identified in Snowflake's 2023 Modern Marketing Data Stack report

Census is named a Leader in Customer Data Activation for enabling joint customers to leverage Snowflake’s Data Cloud to drive hyper-personalized marketing at scale with first-party data activation

Our new Census + Sigma integration enables every marketing, ops, and data team to analyze data, activate insights, and make data-driven decisions with first-party data from the warehouse.

Traditional all-in-one Customer Data Platforms can't keep up with modern martech needs. The Composable CDP is the superior approach to bring data and marketing teams together on the same platform to activate their 360° customer data in Snowflake.

We're excited to announce Quick Search for faster navigation and action in Census. Just hit cmd⌘/ctrl + K, or click on the search box, to search across your entities, segments, datasets, and syncs from anywhere in the app.

Data Activation is essential for marketing in 2023. 12 thought leaders share their takes on current Data Activation trends and how the data warehouse transforms marketing use cases like Customer 360 profiles, personalization, and automation.

Announcing Census Enrichment with launch partners Clearbit and Apollo.io – integrate third-party enrichment data with first-party data in your warehouse. Build the best Customer 360, segment on it, and sync it. All from one place.

Spreedly is a robust payment orchestration platform. Mike Johnston, Director of Business Analytics, joined us to explain how they use product analytics to personalize their outreach.

With Entities, data teams can define and expose the most important data in the warehouse as entities, so business teams can sync and segment without code. Now it’s possible to go from data creation to action immediately, without further engineering.

Announcing the latest version of Census Segments, the best audience management solution built on the data warehouse. Now, marketers can easily unlock all the rich customer data in the warehouse and keep their audiences fresh, with no code and no SQL.

Rounding up exciting announcements from November! New Sync Sequences product release, official partnership with Prefect, and static list sync improvements for marketing connectors. Also, our blog on why marketers should care about the data warehouse.

Census is proud to announce our partnership with Prefect to empower our users to get the most out of their data. Together, Census Reverse ETL and Prefect dataflow automation make data engineering enjoyable and effective.

Rounding up exciting announcements from October! Official Google Cloud BigQuery partnership, new product releases for Notifications and Workspaces, integrations with Google Analytics 4 and SQL Server.

Releasing Workspaces, the next level of governance for your Census account. Workspaces enable you to manage permissions granularly for different teams, projects, or use cases. You can organize syncs and models in Workspaces however you wish.

We've made significant improvements to the models Activity tab by adding a detailed log of specific changes. Now you have increased transparency into the models that power critical business workflows, encouraging more visibility and collaboration.

Announcing Census ⚡️ Notifications: Set up business metric alerting using your single source of truth. Use the new visual builder to trigger automatic Slack or Teams messages to GTM teams that send when customer data in your warehouse changes.

Today, Census officially achieves Google Cloud BigQuery partner status! Our mutual customers like Fivetran, Bitly, Mixpanel, and Clearbit use Census to operationalize the data in their warehouse and provide actionable insights in every business tool.

Rounding up exciting announcements from September! 4 new integrations with ChurnZero, Poplar, Great Question, and Microsoft Teams. Sign up now for our Live Q&A with Figma and listen to our event about Reverse ETL vs iPaaS on-demand.

Rounding up announcements from August! 5 new integrations with PostHog, FullStory, Userpilot, Google Search Ads 360, and The Trade Desk. Also, Data Contracts starting with dbt, G2's new Reverse ETL category, Snowflake partnership, and EU servers.

Today we're celebrating a huge milestone: G2, the world’s largest technology review site, has officially recognized Census as the leader in the G2 Grid® for Reverse ETL! 🎉 It’s not just hype – Reverse ETL is here to stay.

Today we take the first step towards enabling Data Contracts for Reverse ETL by integrating with your data CI/CD process. We’re releasing dbt Continuous Integration (CI) Checks: a feature to double-check that your dbt work won’t break your syncs.

Census is now a Snowflake Premier Technology Partner! Mutual customers like Canva, TripActions, Figma, and Notion use Census and Snowflake to help every team get the data they need to act and automate with confidence.

Rounding up our exciting announcements from July! Try our new integrations with Jira, Apollo, Zoho CRM, and Ortto. Plus, get inspired by Reverse ETL use cases for sales, marketing, and product teams from Prolific, Leaflink, Weights & Biases and Hugo.

Recapping our exciting announcements in June! Don't forget to register for Summer Community Days, and check out our new Help Scout partnership, support for Microsoft Azure, Snowflake Stream Triggers, and sync.new.

We're thrilled to announce we've partnered with Help Scout to enable customer success teams to do more with their data! Using Reverse ETL, it's easy to sync trusted data from your data warehouse to Help Scout, without any engineering favors.

Announcing support for Azure Synapse, Microsoft’s cloud data platform, as well as an integration with Microsoft Dynamics 365. Sync your source of truth to your CRM or any other business tool to deliver more engaging customer experiences.

We’re launching our Services Partner Program, adding to our existing technology partners to help organizations get the most out of Census. Apply now to unlock access to go-to-market resources and gain recognition with customers.

In sync with Snowflake Summit in Las Vegas today, we’re excited to announce support for Snowflake Stream Triggers to kick off a reverse ETL sync only when your data changes, saving customers time and credits.

A roundup of May's releases and events: Sync with Confidence observability tools, role-based access controls, Summer of Data swag, and more!

Role-based access controls are now available in Census! Admins can easily assign user roles to secure access to sensitive data and empower better collaboration between data & ops.

Announcing an entire set of warehouse-centric observability capabilities that ensure data quality for reverse ETL, so data teams can sync data into downstream business tools with confidence!

Exciting announcements in April: Using Looker Looks as models, new integrations with Google Analytics and Postgres (as a destination), and Mixpanel’s product-led growth story!

Integrating metrics across marketing tools is hard. With Census + Google Analytics, it doesn't have to be! Evaluate marketing channel effectiveness, attribute user properties to revenue, and iterate faster with ads.

Announcing Postgres as a destination! Enrich application data by syncing modeled data and insights from the warehouse back into app databases.

Use Looker Looks as models in Census to take business logic out of dashboards and sync directly into downstream tools to drive action. Build once, reuse everywhere!

Announcing Sync Logs: Census can write detailed logs of each data point you’ve synced so you can audit, troubleshoot, and create alerts using the most granular information – all in your warehouse!

Springing into spring with everything we released in March: Sync History Logs (sneak peek!), how UpKeep reduces churn, new integrations, Live Sessions, and more!

Announcing our Notion connector! Sync trusted data from your warehouse to Notion tables for collaboration, reporting, and workflows.

We've added a self-service billing portal so all you need is a credit card to upgrade your plan. No human interaction needed, unless you want it!

Check out the roundup of one of Census’s most exciting months ever! Including our $60M Series B, Census Segments and Live API Inspector, and the OA Club Slack community.

Helping data teams get row-level visibility into the API calls Census makes to the destination service to sync your data, so you can track and fix errors as they happen in real-time.

Introducing Census Segments: A single place to build audience segments on top of your data warehouse, and sync them with all your advertising and marketing tools. No more CSV uploads or SQL required.

New year, new you, new Connectors 🎉 Check out everything we released in January, including dbt 1.0, security for GCP, and connectors for every department using data.