Nicole Mitich is the content marketing manager @ Census. She's carried a love for reading and writing since childhood, but her particular focus is on streamlining technical communication through writing. She loves seeing (and helping) technical folks share their wisdom.
Is there a more efficient way to leverage the power of CDPs without falling into the repetitive cycle of data modeling? You betcha. In this blog, we're laying it all out on the table.
Believe it or not, you may be thinking about a Customer 360 wrong. So, we're debunking common myths about its complexity and resource demands. Here's the truth about the elusive Customer 360.
Identity resolution is touted as one of the best features of CDPs, but it opens up a minefield of potential pitfalls. Here's how to sidestep the 6 most common errors in managing customer data.
Looking for a deep-dive comparison between CDPs and Reverse ETL tools for customer data management? Here's why Reverse ETL outshines the CDP at every step.
Are you capitalizing on the potential of your existing customer data with a Customer 360? Discover how it facilitates targeted marketing, churn prevention, quicker issue resolution, and more.
Explore the entirety of the elusive Customer 360: What it is, its role in business, how to create one, and how you can leverage it to drive better outcomes (featuring real-world examples).
We've curated a list of the must-attend sessions and parties at the upcoming Databricks Data + AI Summit 2023. Get the inside scoop on exclusive networking events to make the most of your experience!
Wondering which Snowflake Summit sessions and parties you absolutely must attend? Here are the most innovative sessions to learn from & best parties to unwind at this year.
Explore the power of authentic storytelling, effective martech strategies, & the importance of a comprehensive customer view, as shared by industry leaders at the 2023 Strategic Marketing Conference.
The modern data stack is increasingly seen as a must-have, but how do you convince stakeholders it's worth the investment? Learn how from experts at Google, Montreal Analytics, and Census.
Wondering what sessions you absolutely must attend at Tableau Conference 2023? From keynotes to workshops and fireside chats, these are the best picks for every data enthusiast.
User-friendly graphic design app, Canva, has changed the way people design. Check out what Matthew Castino, lifecycle data lead, had to say about why a traditional CDP wasn't going to cut it for them.
Lately, you may have seen a lot of conversations surrounding the economic downturn and how it affects data professionals. Here are some tips to not only survive but thrive during a recession.
If your data warehouse isn't the SSOT for your marketing team, it should be. Here's what seven data leaders have to say about using your data warehouse as a hub to operationalize your marketing data.
What's the secret to supercharging your revenue? Check out what data leaders from Prolific, AWS, Snowplow, and Census had to say about how you can drive more growth for your business.
Career paths in data are still pretty undefined, especially if you're you're one of the first data hires at your company. Check out this SCD session recap to learn some firsthand tips.
Understanding the data engineering lifecycle helps every role on the team perform better and get the results they're after. Check out this SCD session recap to learn how.
All of our careers (and the collective careers of our data teams) are the sum of critical decisions made at the right or wrong time. Drizly's data team grew 7x in just 3 years. Here's how.
When it comes to data, as with all other industries, diversity is crucial. Check out this SCD keynote recap to hear some steps you can take to make your data team more diverse.
Figma has seen huge success due to their PLG motion. Check out what Praveer Melwani, CFO at Figma, had to say about how they operationalized data to drive revenue across their $20B PLG business.
Looking for a data integration tool? Check out what Culture Amp had to say about Reverse ETL vs iPaaS, how to choose which tool is best for your use case, and how to set up a RevOps data stack.
RevOps and Data Leaders alike are thinking about how data can impact revenue. Learn how Apollo and Montreal Analytics leveraged PLG to maximize the impact of their operational tools (& drive revenue).
How can you increase the business impact of your data? Believe it or not, taking human psychology into consideration when you think about how to present your data can help you grow your influence.
When starting a data career, you can be overwhelmed by the available options. Census Co-founder & CEO Boris Jabes talked with Scott Breitenother, Founder & CEO of BDC., about how to navigate: Stay calm, seek out chances to learn, and be confident.
Technical interviews exist to accurately measure a candidate's ability to do the job. But do they deliver on that promise? And how can we fix the broken interview process so it's better for everyone?
Hot take: The warm and fuzzy feeling that comes with precise numbers is all in your head. Check out what Census co-founder and CEO, Boris Jabes, and Prefect founder and CEO, Jeremiah Lowin, had to say about embracing the unknown.
Your plan is not as important as you think. Although assuming you can predict what will happen in the future is crazy talk, that doesn't mean the act of planning is worthless. After all, the value is in the journey, not the destination.
Does your data have the proper context? Census co-founder and CEO Boris Jabes and Avo co-founder and CEO Stefania Olafsdottir explain how contextualizing your data aligns teams and drives measurable impact.
Are you still stuck in the DIY data infrastructure solution stopgap? Jordan Peck of Snowplow, Scott Breitenother of BDC, & Donny Flynn of Census share their thoughts on this Rube Goldberg-esque approach. Hint: it's a waste of your data team's time.
Nicole Mitich
Nicole Mitich and
Jun 02, 2022
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