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Nicole Mitich

Nicole Mitich is the content marketing manager @ Census. She's carried a love for reading and writing since childhood, but her particular focus is on streamlining technical communication through writing. She loves seeing (and helping) technical folks share their wisdom.

San Diego, California, United States

How to break free from the prison of precision (and embrace uncertainty)

Hot take: The warm and fuzzy feeling that comes with precise numbers is all in your head. Check out what Census co-founder and CEO, Boris Jabes, and Prefect founder and CEO, Jeremiah Lowin, had to say about embracing the unknown.

Why the most important part of your planning process is not the plan

Believe it or not, your plan is not as important as you think. Although assuming you can predict what will happen in the future is crazy talk, that doesn't mean the act of planning is worthless. After all, the value is in the journey, not the destination.

Putting it into context: Answering important data questions that aren't being asked

Does your data have the proper context? Census co-founder and CEO Boris Jabes and Avo co-founder and CEO Stefania Olafsdottir explain how contextualizing your data aligns teams and drives measurable impact.

Growing pains: Moving from DIY solutions to the modern data stack

Are you still stuck in the DIY data infrastructure solution stopgap? Jordan Peck of Snowplow, Scott Breitenother of Brooklyn Data Co, and Donny Flynn of Census share their thoughts on this Rube Goldberg-esque approach. Hint: it's a waste of your data team's time.

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