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Nicole Mitich

Nicole Mitich is the content marketing manager @ Census. She's carried a love for reading and writing since childhood, but her particular focus is on streamlining technical communication through writing. She loves seeing (and helping) technical folks share their wisdom.

San Diego, California, United States

How Canva activates its data warehouse for better customer insights

User-friendly graphic design app, Canva, has changed the way people design. Check out what Matthew Castino, lifecycle data lead, had to say about why a traditional CDP wasn't going to cut it for them.

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CDP use cases: 6 clever ways to maximize the ROI of your customer data

With customer data at your fingertips, you can improve personalization, segmentation, predictive modeling, omnichannel marketing, and more.

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Data in a Downturn: Protect your data career with these 3 tips

Lately, you may have seen a lot of conversations surrounding the economic downturn and how it affects data professionals. Here are some tips to not only survive but thrive during a recession.

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How 7 data leaders made the warehouse the source of truth for their marketing teams

If your data warehouse isn't the SSOT for your marketing team, it should be. Here's what seven data leaders have to say about using your data warehouse as a hub to operationalize your marketing data.

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How to supercharge revenue with powerful customer profiles

What's the secret to supercharging your revenue? Check out what data leaders from Prolific, AWS, Snowplow, and Census had to say about how you can drive more growth for your business.

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Lessons from the trenches: Advice for women early in their analytics career

Career paths in data are still pretty undefined, especially if you're you're one of the first data hires at your company. Check out this SCD session recap to learn some firsthand tips.

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How understanding the data engineering lifecycle helps us all work better with data engineers

Understanding the data engineering lifecycle helps every role on the team perform better and get the results they're after. Check out this SCD session recap to learn how.

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Tipping points: How individual decisions make big impacts in data careers & data teams

All of our careers (and the collective careers of our data teams) are the sum of critical decisions made at the right or wrong time. Drizly's data team grew 7x in just 3 years. Here's how.

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Diversity in data: Modeling a better future for data teams

When it comes to data, as with all other industries, diversity is crucial. Check out this SCD keynote recap to hear some steps you can take to make your data team more diverse.

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Webinar recap: How Figma operationalizes data across their $20B PLG business

Figma has seen huge success due to their PLG motion. Check out what Praveer Melwani, CFO at Figma, had to say about how they operationalized data to drive revenue across their $20B PLG business.

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How to choose the right data integration tool for RevOps: Top tips from Culture Amp

Looking for a data integration tool? Check out what Culture Amp had to say about Reverse ETL vs iPaaS, how to choose which tool is best for your use case, and how to set up a RevOps data stack.

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Driving product-led growth with your RevOps data stack: Learnings from Apollo.io and Montreal Analytics

RevOps and Data Leaders alike are thinking about how data can impact revenue. Learn how Apollo and Montreal Analytics leveraged PLG to maximize the impact of their operational tools (& drive revenue).

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Drive more impact with your data: Just add a dash of psychology

How can you increase the business impact of your data? Believe it or not, taking human psychology into consideration when you think about how to present your data can help you grow your influence.

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Starting your data career on the right foot

When starting a data career, you can be overwhelmed by the available options. Census Co-founder & CEO Boris Jabes talked with Scott Breitenother, Founder & CEO of BDC., about how to navigate: Stay calm, seek out chances to learn, and be confident.

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What’s wrong with technical interviews (and how to fix it)

Technical interviews exist to accurately measure a candidate's ability to do the job. But do they deliver on that promise? And how can we fix the broken interview process so it's better for everyone?

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How to break free from the prison of precision (and embrace uncertainty)

Hot take: The warm and fuzzy feeling that comes with precise numbers is all in your head. Check out what Census co-founder and CEO, Boris Jabes, and Prefect founder and CEO, Jeremiah Lowin, had to say about embracing the unknown.

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Why the most important part of your planning process is not the plan

Your plan is not as important as you think. Although assuming you can predict what will happen in the future is crazy talk, that doesn't mean the act of planning is worthless. After all, the value is in the journey, not the destination.

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Putting it into context: Answering important data questions that aren't being asked

Does your data have the proper context? Census co-founder and CEO Boris Jabes and Avo co-founder and CEO Stefania Olafsdottir explain how contextualizing your data aligns teams and drives measurable impact.

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Growing pains: Moving from DIY solutions to the modern data stack

Are you still stuck in the DIY data infrastructure solution stopgap? Jordan Peck of Snowplow, Scott Breitenother of BDC, & Donny Flynn of Census share their thoughts on this Rube Goldberg-esque approach. Hint: it's a waste of your data team's time.

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