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Sylvain Giuliani
Syl is the Head of Growth & Operations at Census. He's a revenue leader and mentor with a decade of experience building go-to-market strategies for developer tools.
San Francisco, California, United States
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Best Practices
Top 5 third-party data enrichment providers
You need accurate and complete data to target the right audiences at the right time. And to achieve this data quality, you need to enrich your data. Check out this beginner's guide to data enrichment.
Sylvain Giuliani
Sylvain Giuliani and
Feb 24, 2023
Best Practices
Data Teams: Embrace the data warehouse. Turn it into a Composable CDP.
CDPs claim to be a single source of truth for your data. Newsflash: They're not. Luckily, you can turn your real source of truth (your data warehouse) into a composable CDP by adding data activation.
Sylvain Giuliani
Sylvain Giuliani and
Dec 21, 2022
Best Practices
Marketing teams: You don't need a CDP. The future is the data warehouse.
Five years ago, CDPs seemed like the best solution for marketing teams to collect customer data. Now, data-forward companies are shifting toward an alternative: Activating their data warehouse.
Sylvain Giuliani
Sylvain Giuliani and
Dec 09, 2022
Best Practices
Why marketers should care about the data warehouse
The tide is shifting away from CDPs and towards the data warehouse. And if you can’t access it, or don’t know about it, you’re missing out. Here's why.
Sylvain Giuliani
Sylvain Giuliani and
Dec 07, 2022
Product News
Announcing Sync Sequences
Now announcing Sync Sequences, allowing you to run a sync based on the successful run of another sync. Say hello to dependencies between syncs and goodbye to orphan contacts.
Sylvain Giuliani
Sylvain Giuliani and
Nov 03, 2022
Best Practices
iPaaS vs Reverse ETL: Choosing the right tool for the right data integration job
iPaaS tools are great for moving single pieces of data from one system to another. But there’s a better way to sync large volumes of data at scale: Reverse ETL.
Sylvain Giuliani
Sylvain Giuliani and
Oct 17, 2022
Best Practices
Using product data to drive expansion revenue: Steal use cases from the best PLG companies
Part two of our Product Data to Revenue series explains how to put your product usage data where it counts. By stretching your existing resources, you can actually do more with less, and turn your customer data into expansion revenue. Here's how.
Sylvain Giuliani
Sylvain Giuliani and
Sep 01, 2022
Best Practices
What is Operational Analytics (and how is it changing how we work with data)?
Rather than empowering teams, they often have to choose between fresh or accurate data; being able to trust it, or taking quick action on it. Operational Analytics solves this pain point to drive action w/ real-time data to all the tools you need.
Sylvain Giuliani
Sylvain Giuliani and
Feb 23, 2022
Best Practices
What is reverse ETL? Here's everything you need to know.
Feel like you should be able to do so much more with all that data you've been collecting? Now a new class of data tools known as reverse ETL (rETL) can help you move data from a data warehouse into 3rd-party systems to make data operational.
Sylvain Giuliani
Sylvain Giuliani and
Jan 14, 2022
Product News
Census + Gainsight: Unlock your first-party data to deliver better outcomes for your customers
Sync customer data to Gainsight to improve the life of your cs teams and drive more revenue by creating more conversations based on timely data.
Sylvain Giuliani
Sylvain Giuliani and
Nov 16, 2021
Product News
Announcing the Census Airflow Provider to trigger syncs from your DAGs
Sync scheduling shouldn't stress anyone out. That's why we're excited to announce our newest data orchestration improvement: the Airflow Provider.
Sylvain Giuliani
Sylvain Giuliani and
Jun 29, 2021
Product News
Census has achieved SOC 2 Type 2 compliance 🎉
We know customer data security is more important than ever. So we're excited to announce we're officially SOC 2 Type 2 compliant.
Sylvain Giuliani
Sylvain Giuliani and
Jun 25, 2021
Product News
Data orchestration with Census: Announcing trigger syncs via API & dbt Cloud
You shouldn't have to worry about sync scheduling. That's why we're excited to announce trigger syncs via API and dbt Cloud. Free yourself from sync scheduling stress.
Sylvain Giuliani
Sylvain Giuliani and
May 25, 2021
Product News
Census + Braze: Building hyper-targeted segments and personalized emails with your warehouse data
We're excited to officially partner with Braze + announce our Braze Connector! 🎉 Send data from your data warehouse to Braze with Census.
Sylvain Giuliani
Sylvain Giuliani and
May 06, 2021
Best Practices
Data teams: Trends you need to be aware of
We’ve identified a few trends in the world of data and tried to draw out some useful takeaways. Of course, take these trends with a grain of salt. In March, aliens might land to sell us all on the newest, coolest data warehousing technology.
Sylvain Giuliani
Sylvain Giuliani and
Apr 06, 2021
Product News
Census + Front: a 360 customer profile backed by your warehouse
Today, we're excited to say we've officially launched our Front Connector! We have it available directly in your Front application.
Sylvain Giuliani
Sylvain Giuliani and
Apr 02, 2021
Interviews
How lean e-commerce data teams can prove their value
The value of a data team is to make the company data-driven. A data-driven organization makes sure people are empowered by data to make the right decisions. That's why data is a people problem.
Sylvain Giuliani
Sylvain Giuliani and
Apr 01, 2021
Interviews
Two important facts about the data industry according to Jamie Quint
The short answer is, nobody can know right now. 🤷♂️ But there is a clear gap in the ideal analytics stack that hasn’t been filled yet and a new responsibility placed on data teams that is still being defined.
Sylvain Giuliani
Sylvain Giuliani and
Mar 18, 2021
Best Practices
Introduction to marketing attribution modeling
Attribution modeling lets marketers have a better understanding of the effectiveness of their marketing channels so they can optimize their sales funnels to bring in new sales and improve customer experiences.
Sylvain Giuliani
Sylvain Giuliani and
Mar 06, 2021
Best Practices
Jamie Quint explains his ideal analytics stack for founders
Learn how Jamie Quint, the former head of growth of Notion, build his Analytics and how he advises other companies to pick the right tools for them.
Sylvain Giuliani
Sylvain Giuliani and
Feb 25, 2021
Product News
Fivetran + Census: Completing the Operational Analytics loop
We’ve been working with Fivetran from day one, and it's exactly why we couldn’t be happier to now have an official partnership with them. 🎉
Sylvain Giuliani
Sylvain Giuliani and
Feb 16, 2021
Best Practices
C-level buy-In: How to prove the value of your data team
Why do so many data teams find it hard to get a seat at the table in nominally “data-driven” companies? This is one question among several we set out to answer.
Sylvain Giuliani
Sylvain Giuliani and
Feb 09, 2021
Best Practices
dbt - the ETL & ELT disrupter
dbt is a new tool that is 100x better than your existing ELT process. Learn how it makes ELT better and how easy it is to get started.
Sylvain Giuliani
Sylvain Giuliani and
Feb 02, 2021
Best Practices
From event data to actionable data
It's pretty clear: You've been tracking event data for some time now. You have pretty timelines and some basic automation. But now what? It's time to transform that data and put it to work.
Sylvain Giuliani
Sylvain Giuliani and
Jan 29, 2021
Tutorials
A complete guide to revenue cohort analysis
Want to gather insights around to customer churn, lifetime value, product engagement, stickiness, and more? Cohort analysis in SQL lets you conduct analysis of several different groups to understand behaviors, patterns, and trends.
Sylvain Giuliani
Sylvain Giuliani and
Jan 19, 2021
Best Practices
Snowflake vs Redshift: Just choose Snowflake
If you are in the market to buy a Cloud warehouse, look no further than Snowflake. Yes, there are other options, but honestly, Snowflake is currently the best. Here's why.
Sylvain Giuliani
Sylvain Giuliani and
Jan 11, 2021
Best Practices
The best CDP solution is already sitting in your data warehouse
Looking for a CDP? You probably have one that you are not using. Save money and headache by re-using your data warehouse. Read on
Sylvain Giuliani
Sylvain Giuliani and
Jan 05, 2021
Best Practices
Product Qualified Leads (PQLs): Another way to use your data to generate revenue
Part one of our Product Data to Revenue series is delivering the cold, hard truth: Product-qualified leads (PQLS) have made their predecessors obsolete. Whether you like it or not, you need to leverage them to find your ideal customers.
Sylvain Giuliani
Sylvain Giuliani and
Oct 22, 2020
Best Practices
Hub-and-spoke vs. point-to-point data synchronization: There's one clear winner
Every company starts by doing Point to Point integration, but really, is that the best way?
Sylvain Giuliani
Sylvain Giuliani and
Sep 29, 2020
Product News
Turbocharging Hubspot with your product data
Sync your product data to send personalized emails and create better lists in Hubspot with our new connector.
Sylvain Giuliani
Sylvain Giuliani and
Sep 22, 2020
Best Practices
Analytics Engineers: The new role that owns the Modern Data Stack
Analytics Engineer: A new role that wields a lot of responsibilities in an organization and acts as the glue between data/biz analysts and data scientists.
Sylvain Giuliani
Sylvain Giuliani and
Sep 01, 2020
Product News
Census + Intercom for More Personalized Customer Relationships
With our Intercom Connector, you can now use aggregate metrics and product data to create more granular segment of your users and send more personalized emails & in-app messaging.
Sylvain Giuliani
Sylvain Giuliani and
Aug 04, 2020
Tutorials
How to add sparklines to Salesforce using the Process Builder
How to add sparklines in Salesforce using IMAGE(), ISCHANGED(), PRIORVALUE() and the Process Builder.
Sylvain Giuliani
Sylvain Giuliani and
Jul 06, 2020
Best Practices
Upgrade to the Modern Data Stack
For the past 6 months, companies and newly formed RevOps & Data teams are hitting the limits of the "Founder Data Stack" (one marketing/sales tool that holds most of your customer data). Here's what you can do instead.
Sylvain Giuliani
Sylvain Giuliani and
Jun 08, 2020
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