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Sync your warehouse to any SaaS tool with just SQL

Build dynamic audience segments, without code or CSVs

Define trusted data models for marketing activation

Add third-party data enrichment to your warehouse

Trigger business alerts on top of your warehouse

Pull data to any app for real-time personalization

Features

Reuse your models in any tool to drive business impact

Monitor, troubleshoot, and create alerts for pipelines

Sync with confidence with enterprise-grade security

Activate Your Warehouse

Data Activation

for Marketers →

for Data Teams →

Build a Composable CDP

with Snowflake →

with Databricks →

Integrations

Solutions

For Data Teams

Connect your warehouse to all your apps with Reverse ETL — today.

For Marketing Teams

Build audiences with the most complete Customer 360

By Industry

Product-Led Growth

Get product analytics into the hands of every team to drive conversions

Direct-to-Consumer

Create unique brand journeys by activating first-party customer data

Provide frictionless experiences for both providers and consumers

Other Teams

Prioritize high value conversations with a Customer 360 view in your CRM

Proactively prevent churn with customer health scores and alerts

Customers

Marketing

Personalized messages to 125M+ users with faster audience experimentation

Segmented audiences on Snowflake for unified customer experiences

Implemented a Composable CDP on Google Cloud in days, instead of months

Read more Marketing stories

Sales

Multiplied sales productivity 10x with product data inside their Salesforce CRM

Improved SDR conversion rates 10x with user behavior metrics in email sequences

Saved the Revenue Operations team 8 hours per week with self-service data

Read more Sales stories

Data

Automated reverse ETL pipelines to streamline syncs to Salesforce & Marketo

Prioritized 100K+ support tickets in Zendesk with real-time company data

Unified siloed data from multiple sources for product-led growth and lead routing

Read more Data Team stories

Resources

Blog

Learn about the latest trends and best practices for data activation

Data Activation Trends Coming True in 2023 →

Census Enrichment: Third-party data in your warehouse ->

What is reverse ETL? Here's everything you need to know →

Playbook

Explore proven recipes to supercharge your business with customer data

Dynamic personalization and segmentation ->

Lead scoring in your CRM ->

Prioritize customer support tickets ->

Explore Data Activation

Get Involved

Join our community, or meet us at a virtual or physical event!

Partner Programs

Our Podcast: The Sequel Show

Coming Soon

Sync your data warehouse to Xero

Reverse ETL for Xero

Get a demo Try for free

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Learn how to connect Xero and Census

Read the docs View on Hubspot Marketplace

Learn more about Xero

Learn more about Xero

Learn how to connect Xero and Census

Learn more about Xero

Where can Census sync to in Xero?

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Need help getting started with Xero?

Connect with us and we'll help you get Xero connected to Census in 30 minutes or less! In addition, we can answer any questions you have about the platform or what you can do with it. We've seen a lot of powerful use cases!

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Xero

features:

A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

Create trust in consistent metrics
Automate confidently with clean data
Simplify your data integration strategy
Improve data security and visibility

From your warehouse to your favorite apps. Without code or engineers.

Start using Census today by booking a demo with one of our experts.

Start your free trial Book a demo

Connect to and from data you trust

Google Display & Video 360

Brevo (formerly Sendinblue)

Google Datastore

Microsoft Ads Offline Conversions

Microsoft Excel

See all integrations