Top 7 key considerations

Reverse ETL Evaluation Checklist

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to help you evaluate the Reverse ETL tool that's right for your use case.

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This checklist breaks down 7 key considerations (and important features for each) to keep in mind when you’re evaluating for a reverse ETL tool:

  • Data connector quality
  • Sync robustness
  • Observability
  • Security and regulatory compliance
  • SQL fluency and ease of use
  • Ongoing community & vendor support
  • Transparent pricing

Choosing a new tool is never easy and that's why
we created this checklist for you to get started activating your customer data and feeding your business teams with important data.

You're on the right track in getting started with your investment in operationalizing your data and empowering many more people in your organization to use data in their day-to-day.

Get these top 7 key considerations to help you and your team evaluate the best Reverse ETL Tool option that's right for your use case today.

What's inside:

What you'll learn

Data connector quality

Reverse ETL tools are only as good as the quality of their connectors. Investigate both connector breadth and connector depth. Read more...

SQL fluency and ease of use

To ensure focus on insights, check that your tool speaks SQL, is easy to use, lets you flexibly create models, and integrates with dbt. Read more...

Sync robustness

Sync robustness is arguably the most critical aspect of your reverse ETL tool. You’ll likely have multiple syncs pulling from the same connector for different models and use cases. Read more...

Community and vendor support

It’s just as important that their teams include best-in-the-business data experts. You’re up-leveling your data strategy and you need a partner who will help you make the most of it. Read more...

Observability

Try as you, your team, and your vendors may, data outages and errors can come up. It’s important you get alerts quickly. Read more...

Transparent pricing

We get it, it’s important that your future data partner offer transparent pricing that scales with your organization (and is easy for you to predict out into the future). Read more...

Security & regulatory compliance

Customers and regulators expect you to act as a good steward of your data, and your reverse ETL vendor should help you safeguard all of your sensitive information. Read more...

Census is the Reverse ETL platform of choice for companies who value scalability, observability, and performance.

Performance. Support. Quality. Just three of the reasons Census is the #1 rated Reverse ETL platform on G2.

The #1 rated Reverse ETL platform

"A fantastic tool that is only getting better."

Matthew C
Analytics Engineer

"Like that infomercial rotisserie — you just set it and forget it"

Matt N
Head of Growth

"Census just works"

Eric B
Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T
Business Operations

I used to develop reverse ETL systems with Python and Airflow for destinations like Eloqua, Mixpanel, Braze, Intercom, and Salesforce. Every destination requires different data types, formats, rate limits, and API requests. Census saves me from maintaining my custom code, so I can spend more time to optimize the system itself.

Frances Fang
Sr Data Engineer

Census takes what the analytics team does out of static dashboards and into tools that the rest of the company uses, allowing us to actually deliver on the promise of being “data driven”.

Matt Nicosia
Director of Growth

"A fantastic tool that is only getting better."

Matthew C
Analytics Engineer

"Like that infomercial rotisserie — you just set it and forget it"

Matt N
Head of Growth

"Census just works"

Eric B
Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T
Business Operations

Who is Census?

Census is the operational analytics platform that syncs your data warehouse with all your favorite apps. Get your customer success, sales & marketing teams on the same page by keeping customer data in sync. No engineering favors required.