CENSUS FOR PRODUCT-LED GROWTH
Drive adoption by syncing product analytics across all your tools
To truly achieve PLG, you need to get product analytics into the hands of every team. Automate and personalize the product journey to nurture users and retain customers, identify top scoring accounts, and create seamless customer experiences across every department.
“Census helps us drive Product-Led Growth for over 10M members with 360° customer views and self-service product data.”

The single best 360° view of your customers
With Reverse ETL, unify siloed data into a bespoke 360° customer profile that stays in sync across all applications, so all your teams don't have to visit 10 different tools to hit their goals.
Uncover sales opportunities with product usage data
Add industry data to account records in Salesforce, classify contacts by persona, or calculate custom discounts based on LTV. Census AI columns can do it all in seconds—without a single line of code.
Personalize product journeys based on customer needs
There’s no single right message or piece of content for all users – make every user successful with personalized product journeys that nurture them from free trial to paid. Each time users engage, whether it’s with marketing content or your product, you automatically get more behavioral indicators synced to your engagement tools.
Ensure customer satisfaction with faster resolution
Grow revenue and reduce churn with the most personalized customer experiences. Enrich customer accounts with context from all of your internal customer data to calculate account health, prioritize support tickets and requests, and boost agent productivity.
Sync to all of your favorite apps
Census is the #1 Data Activation and Reverse ETL platform
The G2 Leader in Reverse ETL, 9 quarters in a row
Braze’s Technology Partner of the Year 2023
Snowflake’s Partner of the Year 2024
Best Software in 2023
(IT Infrastructure)
Leader in Snowflake’s Modern Marketing Data Stack
“Census is a big part of how we drive net new business and greatly reduce costs using data.”

"My favorite tool in our martech stack!!"
Allison K.
Growth Marketing Manager
"A fantastic tool that's only getting better"
Matthew C.
Marketing Measurement Lead

"Census has saved my day numerous times and they always go the extra mile"
Nikolas A.
Data Operations

"A catalyst for strategic customer engagement and data-driven decision-making"
Lior S.
VP of Data

Unify. Enhance. Activate.
Your data is your competitive advantage.
Use it everywhere.