Less time building integrations = more time unlocking value
Krishna points to the time it saves his data engineering team as one of the main benefits, since “the turnaround used to be in the order of weeks to months, whereas with Census it takes minutes to hook something up.” Data Engineers like Krisha can now spend more time unlocking value from data. Krishna shares his personal experience, “I used to spend time just working on integrations, not interacting with the business at all. I would get a brief that we need a Facebook connector, spend a few weeks building it, and then it just takes away time from improving the data experience of people within the organization, which is a huge focus now. Things like performance optimization of queries and organizing the data warehouse better."
Centralized governance for data leaving the warehouse
In addition to enabling data engineers to focus on more value-adding work, Krishna describes the governance benefits to centralizing the integrations for data going out of the warehouse. “Census solves two problems for us. It removes the bottleneck to get integrations out of the warehouse. It also centralizes where we look for data going out. Now we can see all the integrations out of the warehouse, and we’ve put some process around that so that external parties can easily do an audit. So it’s given us a lot more confidence.”
Enabling a whole new virtuous cycle of data
More importantly, using Census has unlocked a whole new data feedback loop within Canva. “Beforehand it was just getting data out and not getting much feedback. But now we have use cases where we get data out, and sometimes it's a two step process, from our warehouse to Salesforce, and then from Salesforce it goes somewhere else like Pardot. And then we get data back from Pardot and that enriches Salesforce. So the use cases are just getting more complicated, and there's more of a virtuous circle going on that we didn't have before,” says Krishna.