Register for our upcoming free Webinar "How to use dbt for more than reporting". Register Now for Free 👉

The easiest way to sync your product data in _

__

Census is the data automation platform that syncs your data warehouse with the apps you use. Get your customer success, sales & marketing teams on the same page by sharing the same customer data. No engineering favors required.

Talk to Us

Trusted by data-driven companies

Why Census?

Why Census

Make the most of your customer data

You’ve seen CSV files with it. Or maybe reports from the data team. Pulling the data into your favorite CRM shouldn’t mean importing CSV files manually. Census connects directly to your data and syncs it across your tools for you.

Not "yet another" data tool

We don't want to create yet another source of truth for you. Census works on top of your existing data warehouse, so no need to migrate or import data. Just pick from our connectors, map the data to sync, and voila, you are done.

You shouldn’t have to call an engineer

Yes, your engineers can probably write code to sync data into Salesforce. But where does that fit on their backlog? How do you update mappings when business needs change?  With Census, you control the data sync.

"My sales team loves having prospect usage data right there on the Contact, Account, and Opps in our CRM. And our Customer Success team loves being able to monitor customer health and feature adoption live in our CRM’s native reports."

- Peter Kazanjy, CRO

Data integrations with the tools you love

FB Audiences

FB Audiences

Mailchimp

Mailchimp

Zendesk

Zendesk

Customer.io

Customer.io

Intercom

Intercom

Redshift

Redshift

Salesforce

Salesforce

Outreach

Outreach

Google BigQuery

Google BigQuery

Iterable

Iterable

Google Sheets

Google Sheets

Don’t see a connector for your tools? Contact us and we can prioritize it!
View all available integrations

What you can do with Census

360 customer view

Get the full picture of your customers

Merge data from different sources to build a single record of everything you know about each customer. Define health scores in a single place to share across your Marketing, Sales and Success team.

Read more →
  • Customer Churn Prevention
  • Ramp Tracking
  • Identify Ideal Customer Profile (ICP) in an account

Score Leads & Accounts

Use a combination of 1st and 3rd party data to build scoring models that sync to all of your tools. Use the score in reports, workflows, notifications and routing.

Read more →
  • Customer Health Score
  • Product Qualified Leads
  • Marketing Qualified Accounts (ABM)
Lead and account scoring model
Segmentation and Audience Building

Segmentation and Audience Building

Want to target a Facebook ad campaign to promote a specific feature to paying customers in North America? No problem. With Census you can create and sync segments and audiences with as many variables and rules you want, based on the data you have.

Read more →
  • Personalized Landing Page
  • Lookalike Audiences
  • Retargeting and promotion to paying customers
  • Personalized Email Messaging

The Best Tool For

Data Analysts

You can use SQL or DBT to create models, transform data and then sync it across all the tools the business teams use. Best of all, everything runs in your data warehouse so you can re-use all of your existing infrastructure.

Revenue Operations

Get your hands on real customer data so you can create workflows, build reports, or design scoring models. With our visual data mapper, it's easy to build the syncs you want and empower your CS, Sales or BDR teams.

Marketing Operations

Use product and behavioral data to send timely personalized emails or create ad audience to re-engage users who are dropping. We integrate with most email category leader automation tools.