🛤 Jamie’s Journey to Using Census
Jamie said that his journey to finding Census was a little different. “Funnily enough, when Census’ Founder, Boris, initially pitched me on it I didn't actually need it, I was like, ‘Oh, that sounds interesting. It's not quite the right time.”
At that time, Jamie said he was just starting to build out their data warehouse. Jamie explained that for him, the whole point of having a data warehouse was to centralize his data in one place and answer questions that you couldn't answer when data is divided amongst several sources. “We've put a lot of effort into getting all the data into our data warehouse,” says Jamie. “Because oftentimes that means that it’s the only place that we can answer questions accurately.”
It wasn’t until a few months later when he got to a point where that data was ready to be connected into Salesforce that he started looking for a solution.
“We were setting up Salesforce and Facebook Custom Audiences at the same time,” says Jamie. “And we were needing to sync data into those two different platforms from our data warehouse, because we wanted to export some set of users, like, ‘people who have been active in the last 90 days’ for example.”
But because Jamie’s team is so small, not having to build something custom was also a top priority. So he began trying to solve the issue of utilizing his stored data without using humans to do it. “That’s when I was like ‘Oh, Census could be useful here, let me check it out again.’ And so it was clear how Census was going to be the right fit for us at that time,” says Jamie.
"We were setting up Salesforce and Facebook ads. We were needing to sync data into those two different platforms from our data warehouse, because we wanted to export some set of users, like, ‘people who have been active in the last 90 days’ for example."
Head of Growth @ Notion