Send Offline Conversion Events to Facebook for better targeting & tracking
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Verify customer conversions without depending on custom code or dealing with adblockers. Sync information about the conversion such as type and amount with customer identifiers create consistency between ad channels and internal reporting.
Avoid wasting ad budget on stale audiences or irrelevant ads with a single place to build audience segments on top of your data warehouse and easily sync them with all your advertising and marketing tools - no SQL required.
Create custom audiences from Account-Based Marketing targets and drive sales by delivering ads to the right people at the right time.
The Conversions API creates a connection between an advertiser’s marketing data and the Meta systems that optimize ad targeting, decrease cost per action and measure results. In the case of direct integrations, this entails establishing a connection between an advertiser’s server and Meta.
"Census makes it really easy to sync audiences into our Ad platforms. I build my audiences on top of models from my data team, click go, and it just works."
Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.
