Sync your data warehouse to HubSpot

Reverse ETL for HubSpot

Sync all of your internal customer data straight to Hubspot, so you can create hyper-targeted lists and send personalized messages
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What can you do with HubSpot and Census?

  • Use product data to send personalized emails
  • Create hyper-targeted ad audiences to run retargeting campaigns
  • Create ad audiences off product usage promote the right offer
  • Use product data to build Lead & Account scoring model
  • ... And many more use cases!

And as with all our connectors, we automatically minimize API usage and respect your plan's API rate limits.

360º Customer Profiles

Your stack is composed of 10+ tools. Each one has data about your customers; none have the full picture. With Census, unify that siloed data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn’t have to go to 5 different places to understand their customers.

Dynamic Audiences

Create granular segments or audiences based on any data so you can send personalized emails, show ads to inactive users to reengage them, promote new features to users who will benefit the most, and many more use cases.

Marketing Personalization

Send the right message to the right person every time, all the time. Automatically educate and nurture customers to create upsell opportunities, send product recommendations based on customer behavior, and trigger campaigns based on calculated metrics with up-to-date data.

Learn how to connect HubSpot and Census
Where can Census sync to in HubSpot?

CRM API Companies

In HubSpot, the companies object is a standard CRM object. You can use individual company records to store information about businesses and organizations within company properties. The companies endpoints allow you to manage this data and sync it between HubSpot and other systems.

CRM API Contact

In HubSpot, contacts store information about individuals. From marketing automation to smart content, the lead-specific data found in contact records helps users leverage much of HubSpot's functionality. The contacts endpoints allow you to manage this data and sync it between HubSpot and other systems.

Events API Web Analytics

Use the web analytics API to fetch events associated with CRM records of any type. This includes standard events, such as website page views and email opens, as well as custom behavioral events.

CRM Custom Objects

You can also create your own custom objects to represent and organize your CRM data based on your business needs. Use the custom objects API to define custom objects, properties, and associations to other CRM objects.


In HubSpot, a deal represents an ongoing transaction that a sales team is pursuing with a contact or company. It’s tracked through pipeline stages until won or lost. The deals endpoints allow you to manage this data and sync it between HubSpot and other systems.

CRM API Line items

In HubSpot, line items can be thought of as a subset of products. When a product is attached to a deal, it becomes a line item.

CRM API Products

In HubSpot, products represent the goods or services you sell. Building a product library allows you to quickly add products to deals, generate quotes, and report on product performance. The products endpoints allow you to manage this data and sync it between HubSpot and other systems.

Need help getting started with HubSpot?
Connect with us and we'll help you get HubSpot connected to Census in 30 minutes or less! In addition, we can answer any questions you have about the platform or what you can do with it. We've seen a lot of powerful use cases!

Arming a sales person with usage stats and key personas led to 10x better discovery calls.

Kyle Parrish
Head of Sales @ Figma

A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business.  Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

  • Create trust in consistent metrics
  • Automate confidently with clean data
  • Simplify your data integration strategy
  • Improve data security and visibility

From your warehouse to your favorite apps. Without code or engineers.

Start using Census today by booking a demo with one of our experts.