Sync your data warehouse to Salesforce

Reverse ETL for Salesforce

Connect to Salesforce (and your Sandboxes) and bring all your customer data from your data warehouse into the hands of your sales & success teams. With Census, the data isn't just imported once, it's kept in sync forever. No engineering favors or messing with CSV files - required.
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What can you do with Salesforce and Census?

Census makes it easy to customize your Salesforce instance to your business.

360º Customer Profiles

Your stack is composed of 10+ tools. Each one has data about your customers; none have the full picture. With Census, unify that siloed data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn’t have to go to 5 different places to understand their customers.

Personalized Campaigns

Send the right message to the right person every time, all the time. Automatically educate and nurture self-serve users on features to create upsell opportunities, send periodic account overview emails, and trigger campaigns based on calculated metrics with up-to-date data.

Churn Risk Reduction

Use your product data and metrics to reduce risk. By surfacing the usage data in your CRM and other tools, you can run reports or workflows to notify your teams when there is a downward trend in usage so that they can take the best next actions to prevent churn.

360º Customer Profiles

Your stack is composed of 10+ tools. Each one has data about your customers; none have the full picture. With Census, unify that siloed data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn’t have to go to 5 different places to understand their customers.

Lead Scoring

Every company is different, so you should create scoring models using your first-party data. Whether you prefer a Product Qualified Lead (PQL) model or Marketing Qualified Leads (MQL), you can build it and sync it with Census.

Marketing Personalization

Send the right message to the right person every time, all the time. Automatically educate and nurture self-serve users on features to create upsell opportunities, send periodic account overview emails, and trigger campaigns based on calculated metrics with up-to-date data.

Learn how to connect Salesforce and Census
Learn how to connect Salesforce and Census
Where can Census sync to in Salesforce?
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Need help getting started with Salesforce?
Connect with us and we'll help you get Salesforce connected to Census in 30 minutes or less! In addition, we can answer any questions you have about the platform or what you can do with it. We've seen a lot of powerful use cases!

We have Census integrated into our Salesforce workflows, which involves things like lead scoring and understanding product qualified leads.

Jamie Quint
Head of Growth @ Notion
Salesforce
features:

Sync to every Salesforce Objects

Census supports all standard objects, custom objects,  junction objects for many-to-many relationships, and advanced Salesforce configurations such as Account Contact relationships.

Using the Bulk API

As thrifty on Salesforce API impact as possible, and advanced controls let you tune Census to work with your existing Salesforce automation

Support for Salesforce Lead Mapping with Multi-destination Objects

Easily handle loading data for people or companies, whether or not the lead has been converted. Takes advantage of Salesforce’s lead field mapping so you can update fields with a single sync.

Build relationships

Census can update or populate all Salesforce relationships, Lookups or MasterDetail. Junction objects for many-to-many relationships are supported. Even Polymorphic Salesforce relationships.

Sync Dry Runs

See what will change in Salesforce before you make the changes

Access to all Salesforce error logs with Sync Logs

Any time a Salesforce record is rejected for any reason, you can see the errors in Census. And Census will automatically retry those records.

A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business.  Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

  • Create trust in consistent metrics
  • Automate confidently with clean data
  • Simplify your data integration strategy
  • Improve data security and visibility
Take action with confidence
Get your free shirt with your free Census account. When you wear it, you’ll know that you're in with the likes of data visionaries at Notion, Mode, Canva, and Loom.