Census Pricing
Get the most out of your data
Free
unlock your data
$0, free forever
Sync up to:
1 Billable Destination
2 Active Syncs
5 User Seats
1 Workspace
Unlimited free destinations: Slack, Google Sheets, and many more
AI Columns (OpenAI, Claude, Gemini, etc)
Professional
Data activation for teams
$4,200/year
Sync up to:
2 Billable Destination
5 Active Syncs per Billable Destination
5 User Seats
2 Workspace
2 Additional Billable Destinations
($2,400/year for additional destinations)
($2,400/year for additional destinations)
AI Columns (OpenAI, Claude, Gemini, etc)
Enterprise
sync with confidence at scale
Custom
Sync up to:
Unlimited Workspaces
Unlimited User Seats
Enterprise Connectors: Oracle, Anaplan, NetSuite, Shopify, Workday, Salesforce Commerce Cloud
Includes Continuous Syncs
Add on: AWS PrivateLink
Custom legal terms
AI Columns (OpenAI, Claude, Gemini, etc)
Compare plans
Census Sync
Free
Professional
Enterprise
dbt and Looker Integrations, Incremental Syncs, Sync history & rejected record logs, Sync validation
Sync Schedule
Daily
Up to 15 minute increments
Up to Continuous
CRON Scheduler
Data Activation
Datasets, Notifications
Audience Hub — Includes No-Code Segmentation, Multi-Object Segments, Experiments, Inclusions & Exclusions, Comparisons, Dataset API, Computed Columns, Priorities, Size Tracking, One-Click Audiences, Match Rates, Warehouse-Managed Audiences, Permissions
Data Enrichment
Census Embedded
Data Observability
Smart Alerting, Sync Dry Run, Slack/PagerDuty/OpsGenie
Live API Inspector
Warehouse Writeback (Sync and Segment Logs), Datadog integration
In-App Sync Logging
Data Engineering
Custom Destination API, Webhooks
AI Columns (OpenAI, Claude, Gemini, etc)
Programmatic Triggers (API, Fivetran, dbt Cloud), Airflow, Prefect & Dagster integrations, Management API
Data Governance
Bring your own bucket
Role-Based Access Control, SIEM integration
AWS PrivateLink
Add-on
Security
GPDR, Google SSO, Multiple Global Regions, SOC 2 Type II Reports
SSO with SAML 2.0, including Okta; In-depth security review; HIPAA compliance/BAA
SSH Tunneling
Enterprise Connections
Oracle, Anaplan, Workday, NetSuite, Shopify, Salesforce Commerce Cloud
Support
Knowledge Base
Email
Live Chat
Customer Account Manager
Customer Data Architect
Shared Slack Channel
Professional Services
Product Roadmap Partner
Support SLA
Uptime SLA
Priority Queue
FAQ
Still have questions? Contact us →
What is a Free Destination?
Free Destinations: Airtable, Google Sheets, Slack, Salesforce Sandbox, Microsoft Teams.
These destinations don’t count toward billable destinations for users on a professional plan.
Note: Free destinations are still subject to your plan’s limits. For example, if you’re on the free plan syncing to Slack, you’ll still face restrictions like 15-minute sync intervals, available only on professional plans.
Record Limit: Free and Pro plans have a limit of 8 million records per month.
These destinations don’t count toward billable destinations for users on a professional plan.
Note: Free destinations are still subject to your plan’s limits. For example, if you’re on the free plan syncing to Slack, you’ll still face restrictions like 15-minute sync intervals, available only on professional plans.
Record Limit: Free and Pro plans have a limit of 8 million records per month.
What is a Billable Destination?
Billable destinations are destinations that are not included in Free destinations.
Note: Oracle, Anaplan, Workday, NetSuite, Shopify, and Salesforce Commerce Cloud are only included with Enterprise.
Note: Oracle, Anaplan, Workday, NetSuite, Shopify, and Salesforce Commerce Cloud are only included with Enterprise.
What if I want to sync to a destination that is not supported?
We add new source and destination integrations every week. If you don't see an integration in our catalog, contact us and we can prioritize it. If you want to build an integration yourself, check out our Custom API.
What is an Active Sync?
Active syncs must have run at least once in the past 28 days. Deleted syncs are considered active for 28 days after the last sync run.
What does a free trial include?
We offer a no-commitment trial, with access to all destinations and features, for 14 days. After that, your account will convert into a Free plan.
EBOOK
Reverse ETL Checklist
This checklist breaks down seven key considerations to keep in mind when you’re evaluating a Reverse ETL tool: Data connector quality, sync robustness, observability, security and compliance, SQL fluency and ease of use, support, and transparent pricing.
