A Data Team of One
When Buddy was hired at Loom, he realized pretty quickly that he needed to expand on the functionality they were currently getting from Segment. “I was looking for a tool that allows you to take data captured from our product and send it to third-party sources. With Segment we couldn’t send any information outside of pure event data, which was just limiting,” says Buddy.
“For example, with Intercom, if you wanted to send a custom message based on an aggregated count of a user doing some activity or based on a specific lead score — it can't easily be done, because Segment literally needs it to be a stream of events coming in and a stream of events coming out.”
Buddy knew from experience that managing this type of data flow from the warehouse (Snowflake) to Salesforce, Zendesk, or Intercom, isn’t as simple as it could be. In his experience, it often takes several people to build custom data pipelines, which then need to be maintained and monitored independently. Which as a “‘data team of one”’ neither Buddy nor Loom had the time or capacity to take on.
“Unfortunately, a large part of our process for releasing a new feature was predicated on the use of Intercom forms,” says Buddy, “and we just weren't able to get the data from Intercom that we needed to greenlight this part of our release.”
That’s when Buddy began searching for a tool that could help him bring transformed data from the warehouse to Intercom.