Sync your data warehouse to Zendesk

Reverse ETL for Zendesk

Sync all of your internal customer data into Zendesk in order to save time when responding to tickets or automatically prioritize messages when they come in.
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What can you do with Zendesk and Census?

  • Use product data to route & prioritize tickets from your power users
  • Improve success team productivity by displaying product usage metrics next to tickets
  • Build reports in Zendesk and segment tickets by feature usage

360º Customer Profiles

Your stack is composed of 10+ tools. Each one has data about your customers; none have the full picture. With Census, unify that siloed data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn’t have to go to 5 different places to understand their customers.

Improved Agent Productivity

Improve agent productivity by displaying product usage metrics and account information next to tickets, so they have everything they need at their fingertips. Use product data to route & prioritize cases from your power users or premium accounts.

Support Ticket Prioritization

Prioritize and route customer support tickets based on customer usage and contract value. Make sure that your highest-value customers get the attention and support that they need with minimal latency.

Learn how to connect Zendesk and Census
Where can Census sync to in Zendesk?

Custom Object API

You can use the Custom Objects API to create, update, and delete objects that you define yourself. You can also use it to define and manage relationships with other objects, including native Zendesk objects like tickets and users.


A macro consists of one or more actions that modify the values of a ticket's fields. Macros are applied to tickets manually by agents.

Organization Subscriptions

Agents in an organization can subscribe to be notified whenever someone in their organization submits a ticket. The agents will be notified as long as they're allowed to see all tickets or the organization's tickets.


Tickets are the means through which your end users (customers) communicate with agents in Zendesk Support. Tickets can originate from a number of channels, including email, Help Center, chat, phone call, Twitter, Facebook, or the API. All tickets have a core set of properties.


Zendesk Support has three types of users: end users (your customers), agents, and administrators. End Users, Agents, Administrators.

Need help getting started with Zendesk?
Connect with us and we'll help you get Zendesk connected to Census in 30 minutes or less! In addition, we can answer any questions you have about the platform or what you can do with it. We've seen a lot of powerful use cases!

We've seen our ratio of support cases to customer drop, and our average response time drop pretty substantially.

Eric Bloedorn
Director of Product Management @ Bold Penguin

A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business.  Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

  • Create trust in consistent metrics
  • Automate confidently with clean data
  • Simplify your data integration strategy
  • Improve data security and visibility

From your warehouse to your favorite apps. Without code or engineers.

Start using Census today by booking a demo with one of our experts.