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Best Practices
What is Operational Analytics (and how is it changing how we work with data)?
Rather than empowering teams, they often have to choose between fresh or accurate data; being able to trust it, or taking quick action on it. Operational Analytics solves this pain point to drive action w/ real-time data to all the tools you need.
Sylvain Giuliani
Sylvain Giuliani and
Feb 23, 2022
Best Practices
What is "data as a product" really?
If you're on Data Twitter, Data Slack, or subscribe to a data newsletter, chances are you're no stranger to the "What is data as a product?" debate. Here, we've rounded up the most popular views so you can decide for yourself.
Parker Rogers
Parker Rogers and
Jan 27, 2022
Best Practices
What is reverse ETL? Here's everything you need to know.
Feel like you should be able to do so much more with all that data you've been collecting? Now a new class of data tools known as reverse ETL (rETL) can help you move data from a data warehouse into 3rd-party systems to make data operational.
Sylvain Giuliani
Sylvain Giuliani and
Jan 14, 2022
Product News
Census Segments 2.0 – The most powerful visual segmentation to keep all your marketing audiences fresh
Announcing the latest version of Census Segments, the best audience management solution built on the data warehouse. Now, marketers can easily unlock all the rich customer data in the warehouse and keep their audiences fresh, with no code and no SQL.
Katy Yuan
Katy Yuan and
Dec 12, 2022
Product News
Announcing Census Entities: Define business entities once to make your most important data available for everyone
With Entities, data teams can define and expose the most important data in the warehouse as entities, so business teams can sync and segment without code. Now it’s possible to go from data creation to action immediately, without further engineering.
Katy Yuan
Katy Yuan and
Dec 12, 2022
Product News
Census Solutions Partner Program: Grow your business with the industry leader in Data Activation
We're formally launching a Solutions Partner Program for agencies and service providers to help their clients do more with data. Apply now, and read about our dedicated resources for Solutions Partners across product, marketing, sales, and success.
Sharrifah Lorenz
Sharrifah Lorenz and
Jan 18, 2023
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Best Practices
Why your CDP will fail you for event collection
Think you need a CDP for data activation? You don't. This is why you shouldn’t use an all-in-one event collection tool like Rudderstack for data activation and reverse ETL.
Roslyn Coutinho
Roslyn Coutinho and
Feb 08, 2023
Best Practices
Why your CDP will fail you for event collection
Think you need a CDP for data activation? You don't. This is why you shouldn’t use an all-in-one event collection tool like Rudderstack for data activation and reverse ETL.
Roslyn Coutinho
Feb 08, 2023
Product News
Census Solutions Partner Program: Grow your business with the industry leader in Data Activation
We're formally launching a Solutions Partner Program for agencies and service providers to help their clients do more with data. Apply now, and read about our dedicated resources for Solutions Partners across product, marketing, sales, and success.
Sharrifah Lorenz
Sharrifah Lorenz and
Jan 18, 2023
Product News
Census Solutions Partner Program: Grow your business with the industry leader in Data Activation
We're formally launching a Solutions Partner Program for agencies and service providers to help their clients do more with data. Apply now, and read about our dedicated resources for Solutions Partners across product, marketing, sales, and success.
Sharrifah Lorenz
Jan 18, 2023
Events
Final OA Book Club wrap-up: Author AMA highlights & last lessons on data engineering fundamentals
Here it is: The third (and final) installment of the OA Book Club's discussion on The Fundamentals of Data Engineering. Check out the key takeaways from the Ask Me Anything session with Joe Reis.
Zachary Pollatsek
Zachary Pollatsek and
Jan 12, 2023
Events
Final OA Book Club wrap-up: Author AMA highlights & last lessons on data engineering fundamentals
Here it is: The third (and final) installment of the OA Book Club's discussion on The Fundamentals of Data Engineering. Check out the key takeaways from the Ask Me Anything session with Joe Reis.
Zachary Pollatsek
Jan 12, 2023
Best Practices
View all
Best Practices
Why your CDP will fail you for event collection
Think you need a CDP for data activation? You don't. This is why you shouldn’t use an all-in-one event collection tool like Rudderstack for data activation and reverse ETL.
Roslyn Coutinho
Roslyn Coutinho and
Feb 08, 2023
Best Practices
Data Teams: Embrace the data warehouse. Turn it into a Composable CDP.
CDPs claim to be a single source of truth for your data. Newsflash: They're not. Luckily, you can turn your real source of truth (your data warehouse) into a composable CDP by adding data activation.
Sylvain Giuliani
Sylvain Giuliani and
Dec 21, 2022
Best Practices
How to use data to drive better customer experiences
Almost every business on the planet is interested in improving its customer experience. But without a data-driven strategy, you might struggle to figure out what works.
Jesse Short
Jesse Short and
Dec 21, 2022
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Tutorials
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Tutorials
How to solve the unexpected <EOF> syntax error in Snowflake
Error messages during coding are supposed to help you debug, but sometimes, these messages are more ambiguous than helpful — like the unexpected <EOF> error. Here's what it means and how to fix it.
Sooter Saalu
Sooter Saalu and
Dec 02, 2022
Tutorials
How to solve the SQL compilation error: "Missing column specification"
If you've been around the Snowflake block a time or two, it's more than likely that you've encountered the dreaded SQL compilation error: "Missing column specification." Here's how to fix it.
Furqan Butt
Furqan Butt and
Nov 30, 2022
Tutorials
Snowflake and SQLAlchemy tutorial: From installation to example queries
SQLAlchemy is one of the most popular libraries to interface with relational databases in Python. So how can you leverage this to interface with Snowflake? Check out this step-by-step tutorial.
Roel Peters
Roel Peters and
Nov 23, 2022
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Product News
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Product News
Census Solutions Partner Program: Grow your business with the industry leader in Data Activation
We're formally launching a Solutions Partner Program for agencies and service providers to help their clients do more with data. Apply now, and read about our dedicated resources for Solutions Partners across product, marketing, sales, and success.
Sharrifah Lorenz
Sharrifah Lorenz and
Jan 18, 2023
Product News
Census Segments 2.0 – The most powerful visual segmentation to keep all your marketing audiences fresh
Announcing the latest version of Census Segments, the best audience management solution built on the data warehouse. Now, marketers can easily unlock all the rich customer data in the warehouse and keep their audiences fresh, with no code and no SQL.
Katy Yuan
Katy Yuan and
Dec 12, 2022
Product News
Announcing Census Entities: Define business entities once to make your most important data available for everyone
With Entities, data teams can define and expose the most important data in the warehouse as entities, so business teams can sync and segment without code. Now it’s possible to go from data creation to action immediately, without further engineering.
Katy Yuan
Katy Yuan and
Dec 12, 2022