Rather than empowering teams, they often have to choose between fresh or accurate data; being able to trust it, or taking quick action on it. Operational Analytics solves this pain point to drive action w/ real-time data to all the tools you need.

If you're on Data Twitter, Data Slack, or subscribe to a data newsletter, chances are you're no stranger to the "What is data as a product?" debate. Here, we've rounded up the most popular views so you can decide for yourself.

Feel like you should be able to do so much more with all that data you've been collecting? Now a new class of data tools known as reverse ETL (rETL) can help you move data from a data warehouse into 3rd-party systems to make data operational.

Announcing the latest version of Census Segments, the best audience management solution built on the data warehouse. Now, marketers can easily unlock all the rich customer data in the warehouse and keep their audiences fresh, with no code and no SQL.

Announcing Census Enrichment with launch partners Clearbit and Apollo.io – integrate third-party enrichment data with first-party data in your warehouse. Build the best Customer 360, segment on it, and sync it. All from one place.

Data Activation is essential for marketing in 2023. 12 thought leaders share their takes on current Data Activation trends and how the data warehouse transforms marketing use cases like Customer 360 profiles, personalization, and automation.

Despite supporting 150+ destinations, users ask “Can I pull my data on demand?” Today that answer is yes! The Entity API enables instant access to 360° warehouse data in your website, app, or internal tool without extra engineering.

With Entities, data teams can define and expose the most important data in the warehouse as entities, so business teams can sync and segment without code. Now it’s possible to go from data creation to action immediately, without further engineering.

Introducing our new Datadog integration to help data teams guarantee the health of their business-critical pipelines. Centralize your monitoring within Datadog and create customized alerts for all your reverse ETL syncs. Stay ahead of data surprises!

We're excited to announce Quick Search for faster navigation and action in Census. Just hit cmd⌘/ctrl + K, or click on the search box, to search across your entities, segments, datasets, and syncs from anywhere in the app.