If you're on Data Twitter, Data Slack, or subscribe to a data newsletter, chances are you're no stranger to the "What is data as a product?" debate. Here, we've rounded up the most popular views so you can decide for yourself.
Feel like you should be able to do so much more with all that data you've been collecting? Now a new class of data tools known as reverse ETL (rETL) can help you move data from a data warehouse into 3rd-party systems to make data operational.
Announcing Census Enrichment with launch partners Clearbit and Apollo.io – integrate third-party enrichment data with first-party data in your warehouse. Build the best Customer 360, segment on it, and sync it. All from one place.
Data Activation is essential for marketing in 2023. 12 thought leaders share their takes on current Data Activation trends and how the data warehouse transforms marketing use cases like Customer 360 profiles, personalization, and automation.
Despite supporting 150+ destinations, users ask “Can I pull my data on demand?” Today that answer is yes! The Entity API enables instant access to 360° warehouse data in your website, app, or internal tool without extra engineering.
Traditional all-in-one Customer Data Platforms can't keep up with modern martech needs. The Composable CDP is the superior approach to bring data and marketing teams together on the same platform to activate their 360° customer data in Snowflake.
Census's Git integration brings software engineering best practices like version control, peer review, and testing to your data activation & Reverse ETL workflows. Combine the benefits of both code and no-code to enable self-service with governance.
With Entities, data teams can define and expose the most important data in the warehouse as entities, so business teams can sync and segment without code. Now it’s possible to go from data creation to action immediately, without further engineering.
Are you capitalizing on the potential of your existing customer data with a Customer 360? Discover how it facilitates targeted marketing, churn prevention, quicker issue resolution, and more.
Explore the entirety of the elusive Customer 360: What it is, its role in business, how to create one, and how you can leverage it to drive better outcomes (featuring real-world examples).
Are you capitalizing on the potential of your existing customer data with a Customer 360? Discover how it facilitates targeted marketing, churn prevention, quicker issue resolution, and more.
Explore the entirety of the elusive Customer 360: What it is, its role in business, how to create one, and how you can leverage it to drive better outcomes (featuring real-world examples).
Error messages during coding are supposed to help you debug, but sometimes, these messages are more ambiguous than helpful — like the unexpected <EOF> error. Here's what it means and how to fix it.
If you've been around the Snowflake block a time or two, it's more than likely that you've encountered the dreaded SQL compilation error: "Missing column specification." Here's how to fix it.
SQLAlchemy is one of the most popular libraries to interface with relational databases in Python. So how can you leverage this to interface with Snowflake? Check out this step-by-step tutorial.
Census's Git integration brings software engineering best practices like version control, peer review, and testing to your data activation & Reverse ETL workflows. Combine the benefits of both code and no-code to enable self-service with governance.
Census is excited to present our first dbt package, dbt_census_utils. Explore how the dbt_census_utils package revolutionizes data activation by streamlining user data normalization and management.
.png)
