Rather than empowering teams, they often have to choose between fresh or accurate data; being able to trust it, or taking quick action on it. Operational Analytics solves this pain point to drive action w/ real-time data to all the tools you need.

If you're on Data Twitter, Data Slack, or subscribe to a data newsletter, chances are you're no stranger to the "What is data as a product?" debate. Here, we've rounded up the most popular views so you can decide for yourself.

Feel like you should be able to do so much more with all that data you've been collecting? Now a new class of data tools known as reverse ETL (rETL) can help you move data from a data warehouse into 3rd-party systems to make data operational.

Looking to sharpen your data skills, share your knowledge, and meet more awesome data people IRL this summer? We have just the thing: ☀️ Summer Community Days ☀️, a two-day, practitioner-first community conference July 28 & 29 hosted by The Operational Analytics Club. 

Psst – type sync.new into your URL bar right now. It’s cool, I promise. Because we run a lot of syncs — for testing, for ourselves, and for our customers — we wanted to make the process even simpler. From 3 steps to just 1, it's even easier and faster to create a new sync.

Announcing support for Azure Synapse, Microsoft’s cloud data platform, as well as an integration with Microsoft Dynamics 365. Sync your source of truth to your CRM or any other business tool to deliver more engaging customer experiences.