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What is Operational Analytics (and how is it changing how we work with data)?

Rather than empowering teams, they often have to choose between fresh or accurate data; being able to trust it, or taking quick action on it. Operational Analytics solves this pain point to drive action w/ real-time data to all the tools you need.

Sylvain Giuliani

Sylvain Giuliani and

What is "data as a product" really?

If you're on Data Twitter, Data Slack, or subscribe to a data newsletter, chances are you're no stranger to the "What is data as a product?" debate. Here, we've rounded up the most popular views so you can decide for yourself.

Parker Rogers and

What is reverse ETL? Here's everything you need to know.

Feel like you should be able to do so much more with all that data you've been collecting? Now a new class of data tools known as reverse ETL (rETL) can help you move data from a data warehouse into 3rd-party systems to make data operational.

Sylvain Giuliani

Sylvain Giuliani and

How Prolific’s first data hire Jim Lumsden supercharged their brand new sales team with product usage data in Hubspot

Prolific, helps launch studies to thousands of trusted participants in minutes. Jim Lumsden, their Data Lead, joined us to talk about his journey to Prolific and how he drove impact using key product analytics to help the young sales team flourish.

Roslyn Coutinho

Roslyn Coutinho and

What’s wrong with technical interviews (and how to fix it)

Technical interviews exist to accurately measure a candidate's ability to do the job. But do they deliver on that promise? And how can we fix the broken interview process so it's better for everyone?

Nicole Mitich and

How Hugo’s COO Darren Chait used data to increase conversions with more personalized emails

Meeting productivity hub, Hugo, helps businesses simplify meeting workflows for all their teams. Their COO & co-founder, Darren Chait, joined us to chat about how he used their data to personalize emails & drive conversions.

Roslyn Coutinho

Roslyn Coutinho and

Census is a Snowflake Premier Technology Partner for Reverse ETL

Census is now a Snowflake Premier Technology Partner! Mutual customers like Canva, TripActions, Figma, and Notion use Census and Snowflake to help every team get the data they need to act and automate with confidence.

Census is the #1 Leader in the new G2 Reverse ETL category (thanks to you)

Today we're celebrating a huge milestone: G2, the world’s largest technology review site, has officially recognized Census as the undisputed leader in the G2 Grid® for Reverse ETL! 🎉 It’s not just hype – Reverse ETL is here to stay.

Katy Yuan and Roslyn Coutinho

Towards Data Contracts with Census: Iterate faster in dbt without breaking business workflows

Today we take the first step towards enabling Data Contracts for Reverse ETL by integrating with your data CI/CD process. We’re releasing dbt Continuous Integration (CI) Checks: a feature to double-check that your dbt work won’t break your syncs.

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Redshift unload: Your complete guide

Not sure where to start when unloading data from Amazon Redshift? We've created a guide that outlines 3 examples, so you know exactly what options are available to you and how to execute them. Here's everything you need to know about Redshift unload.

Volodymyr Grin and

Redshift unload: Your complete guide

Not sure where to start when unloading data from Amazon Redshift? We've created a guide that outlines 3 examples, so you know exactly what options are available to you and how to execute them. Here's everything you need to know about Redshift unload.

Census is the #1 Leader in the new G2 Reverse ETL category (thanks to you)

Today we're celebrating a huge milestone: G2, the world’s largest technology review site, has officially recognized Census as the undisputed leader in the G2 Grid® for Reverse ETL! 🎉 It’s not just hype – Reverse ETL is here to stay.

Katy Yuan and Roslyn Coutinho

Census is the #1 Leader in the new G2 Reverse ETL category (thanks to you)

Today we're celebrating a huge milestone: G2, the world’s largest technology review site, has officially recognized Census as the undisputed leader in the G2 Grid® for Reverse ETL! 🎉 It’s not just hype – Reverse ETL is here to stay.

Towards Data Contracts with Census: Iterate faster in dbt without breaking business workflows

Today we take the first step towards enabling Data Contracts for Reverse ETL by integrating with your data CI/CD process. We’re releasing dbt Continuous Integration (CI) Checks: a feature to double-check that your dbt work won’t break your syncs.

Towards Data Contracts with Census: Iterate faster in dbt without breaking business workflows

Today we take the first step towards enabling Data Contracts for Reverse ETL by integrating with your data CI/CD process. We’re releasing dbt Continuous Integration (CI) Checks: a feature to double-check that your dbt work won’t break your syncs.

Best Practices

Starting your data career on the right foot

When starting a data career, you can be overwhelmed by the available options. Census Co-founder & CEO Boris Jabes talked with Scott Breitenother, Founder & CEO of BDC., about how to navigate: Stay calm, seek out chances to learn, and be confident.

Nicole Mitich and

What’s wrong with technical interviews (and how to fix it)

Technical interviews exist to accurately measure a candidate's ability to do the job. But do they deliver on that promise? And how can we fix the broken interview process so it's better for everyone?

Nicole Mitich and

What is dbt? An explanation we can all understand.

What's dbt? Maybe you've heard your data teams chatting about it, but when they try to explain it to you technically, you're at a loss. Here's your guide to dbt in a digestible format that even non-technical folks (like you) can understand.

Madison Schott and

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Tutorials

Redshift unload: Your complete guide

Not sure where to start when unloading data from Amazon Redshift? We've created a guide that outlines 3 examples, so you know exactly what options are available to you and how to execute them. Here's everything you need to know about Redshift unload.

Volodymyr Grin and

Moving data from Snowflake to Google Sheets

Need to get your data from Snowflake to Google Sheets? With no native integration between the two, you have three options to get your data from one destination to the other: One that's good, one that's bad, and one that's just plain ugly.

Volodymyr Grin and

How to sync data from Snowflake to Slack‍

Want to sync your data from Snowflake to Slack? Look no further! This tutorial will walk you through three methods of syncing data from your data warehouse to Slack: one manual method, one method using APIs, and one using Census reverse ETL.

Michel Zurkirchen

Michel Zurkirchen and

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Product News

Census is the #1 Leader in the new G2 Reverse ETL category (thanks to you)

Today we're celebrating a huge milestone: G2, the world’s largest technology review site, has officially recognized Census as the undisputed leader in the G2 Grid® for Reverse ETL! 🎉 It’s not just hype – Reverse ETL is here to stay.

Katy Yuan and Roslyn Coutinho

Towards Data Contracts with Census: Iterate faster in dbt without breaking business workflows

Today we take the first step towards enabling Data Contracts for Reverse ETL by integrating with your data CI/CD process. We’re releasing dbt Continuous Integration (CI) Checks: a feature to double-check that your dbt work won’t break your syncs.

Census is a Snowflake Premier Technology Partner for Reverse ETL

Census is now a Snowflake Premier Technology Partner! Mutual customers like Canva, TripActions, Figma, and Notion use Census and Snowflake to help every team get the data they need to act and automate with confidence.

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