Featured Posts

Understanding Gemini: Costs and Performance vs GPT and Claude
Understanding Gemini: Costs and Performance vs GPT and Claude
See how Gemini's flash and pro models measure up against GPT and Claude, and understand which ones to use for which tasks.
Ellen Perfect
5 February 2025
GPT vs Claude: What's The Best AI Model?
GPT vs Claude: What's The Best AI Model?
Which models are the most performant and cost effective? Which win at what use cases?
Ellen Perfect
27 January 2025
Product-Led Growth With Claude: Turning User Events into Customer Insights
Product-Led Growth With Claude: Turning User Events into Customer Insights
Use product usage metrics to predict next best actions with Claude and Census GPT Columns
Julie Beynon
27 January 2025
Best Practices
Supercharge Salesforce with Census AI Columns: AI-Driven Insights for Fit Scoring and Product Usage
Tyler Mucci
17 December 2024
Learn how to automate fit scoring and product usage analysis in Salesforce using AI
What is an AI Agent?
Sharrifah Lorenz
17 December 2024
Learn how AI agents work and what sets them apart from standard chatbots
Best Practices
Data Point Costs and API Limits in Braze: How Census Can Help
Katy Yuan
12 December 2024
Braze's unpredictable pricing can lead to scalability challenges. Census helps optimize your Data Point and API costs.
Best Practices
5 Expensive Mistakes I Made Building with AI (And How I Fixed Them)
Julie Beynon
12 December 2024
Here's what I learned while implementing AI-powered data enrichment for our use cases like account fit scoring and upsell analysis
Product News
Unlock Hidden Revenue with AI-Powered Upsell Scoring and Census AI Columns
Katy Yuan
6 December 2024
How to use AI to identify premium customer characteristics and create Upsell Scores for all customers, then sync high potential individuals to marketing channels
Product News
Build a churn prevention campaign for Braze using AI
Ellen Perfect
4 December 2024
Learn how to build a churn prevention campaign in Braze powered by AI
From Analytics to Action: How we Personalize Outreach With AI
Julie Beynon
14 November 2024
Transform website analytics into marketing insights. See how Census uses AI to identify prospect interests and automate personalized campaigns.
Customer Sentiment Automation For Outbounding and Support
Julie Beynon
13 November 2024
Discover how AI-powered message analysis transforms customer sentiment insights for support and sales teams, turning nuanced data into actionable strategies across channels.
Product News
AI for RevOps: How We Automated Fit Scoring in Salesforce
Julie Beynon
12 November 2024
Learn how to build an automated ICP analysis and account scoring system in an afternoon using Census AI Columns, transforming weeks of work into actionable sales insights.
Product News
Top 10 LLM prompts for RevOps and Marketing Teams
AJ Jindal
11 November 2024
Top 10 prompts for RevOps and Marketing Teams to harness AI for creating account classification and hyper-targeted campaigns. Boost revenue and retention today.