Census
Census Playbook

Examples of data driven growth.

Explore proven ways that Data Activation can supercharge your business with customer data. Whether you're new to Reverse ETL or already an expert, you'll learn how to become a data driven organization as we walk you through how to transform data into revenue and add value for your teams.
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B2B
Retarget your existing customers to promote intra-team conversations, pursue adoption across business units, and optimize your team’s overall ARR expansion efforts by using Census to define and send probability scores into your CRM.
Data
B2B, B2C, E-Commerce
Learn how to use Census to manage user unsubscribes across multiple marketing automation lists to prevent email fatigue and improve email engagement rates.
Marketing
B2B
Provide your customers with full visibility into your application by using Census to expose audit data.
Data
B2B
Learn how to use Census to improve your customer onboarding process. By automating tasks and collecting data to make data-driven decisions, you can increase customer satisfaction, reduce churn, improve customer lifetime value, and increase revenue.
Customer Success
B2C
Improve customer loyalty & drive engagement with quick-service restaurant (QSR) distributed marketing using Snowflake, Census, & your email service provider. Send personalized offers to loyal customers & increase ROI.
Marketing
B2C
Unlock new insights, optimize performance, and boost conversions to maximize the reach of your vacation packages by syncing BigQuery data with Google Analytics using Census data activation.
Marketing
B2B, B2C
Boost data governance, quality, and trust in a data-driven world by unbundling event collection and routing. Leverage top tools like Snowplow, Fivetran, Census, and Mixpanel to unlock marketing opportunities and drive success.
Marketing
B2B, B2C, E-Commerce
Discover the art of retargeting customers who don't read your emails by leveraging advertising tools. Learn how to identify, segment, and engage unresponsive customers with personalized ad campaigns that drive better engagement and results.
Marketing
B2C
Learn how you can use Census to seamlessly integrate data from various sources and set up a well-coordinated email campaign to target users who abandoned the sign-up process and turn them into active, loyal customers.
Marketing
B2B, B2C, E-Commerce
Discover how you can create dynamic web content with enriched customer data to boost engagement and conversions.
Marketing
B2C, E-Commerce
Discover how to refine and enrich your behavioral data to boost your marketing efforts, enhance personalization, and drive greater engagement and ROI.
Marketing
B2B, B2C, Product-led Growth, E-Commerce
Learn how to enrich and unify your first- and third-party data right in your warehouse to create lookalike audiences.
Marketing
B2B, B2C, Product-led Growth
Learn how to win back your inactive customers with re-engagement campaigns fueled by Marketo and Census.
Marketing
B2B, B2C
Learn how to leverage Census to create a quarterly product release campaign to communicate marketing activities and align departments on a unified marketing strategy.
Marketing
B2B, B2C, E-Commerce
Increase loyalty and grow your business by identifying and re-engaging churned customers. ✓ Mailchimp ✓ HubSpot ✓ ActiveCampaign ✓ More
Marketing
Product-led Growth, B2B, B2C
An automated lead nurturing campaign can help you convert more trials to customers. Learn how to automatically trigger nurture campaigns using Census.
Marketing
B2C
Learn how to enrich your customer data with geotargeting to generate buzz around your business before the official grand opening.
Marketing
E-Commerce
Abandoned carts are a problem that's plagued e-commerce retailers since the beginning of time. Learn how to retarget those pesky abandoned carts with Braze Email.
Marketing
B2B, B2C, E-Commerce
Learn how to enrich your conversion signals with first-party data to maximize your event match quality, and ultimately, your Facebook ROAS.
Marketing
B2C, E-Commerce
Learn how to build and activate a 360° view of each customer so you can start orchestrating customer experience actions across every channel.
Marketing
B2B, B2C, E-Commerce
Learn how to send personalized anniversary campaigns, target your audience more precisely, and generate higher returns on your messages using Census.
Marketing
E-Commerce
Learn how to create Facebook and Instagram advertising audiences based on customer data in your data warehouse. These audiences are a great way to increase the value of existing customers, re-engage dormant customers, and release new products.
Sales & RevOps
E-Commerce
Learn how to increase your customer lifetime value with customer data in your data warehouse.
Marketing
E-Commerce
Sync your most important customer metrics like lifetime value, total orders, customer satisfaction score, or total profit, to your CX tool and focus on your highest-priority customers.
Customer Success
E-Commerce
Learn how to improve your Facebook ads attribution and targeting by syncing all of your online and offline conversions to the Facebook Ads Conversions API.
Sales & RevOps
B2B
Learn how to use Census to build and sync a group of customers to your CRM or CS platform that need to be proactively engaged to mitigate churn risk.
Customer Success
B2B, B2C
Learn how to use Census to sync customer flags to your CRM or Customer Success Platform identifying accounts that are ready for an upsell based on product utilization.
Customer Success
B2B, B2C, E-Commerce
Learn how to use Census to sync your Customer 360 attribute data to your CS platform, increasing your Customer Support Representatives’ productivity by including all relevant data in a single support platform.
Customer Success
B2B, B2C, E-Commerce
Learn how to use Census to sync exclusion lists to your ad platforms, suppressing advertising to existing clients or low-value prospects.
Marketing
B2B, B2C, E-Commerce
Learn how to use Census to effectively target the right customers, activating them to take actions that lift your sales.
Marketing
B2B, B2C, E-Commerce
Learn how to use Census to build and sync a list of your best customers to your ad platforms’ lookalike, similar, and actalike audience lists.
Marketing
B2B, B2C
Learn how to use Census to sync lead scores to your CRM to prioritize outreach to high-value leads.
Sales & RevOps
B2B, B2C
Learn how to use Census to convert the right prospects and customers to a paid plan or a higher tier.
Sales & RevOps
B2B, B2C
Learn how to use Census to sync your Customer 360 – a single, unified view of your customers – across all channels.
Sales & RevOps
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