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Activate your data in GitHub to automatically track issues
B2B

Learn how to automate issue tracking and collaborate more effectively with your team using GitHub and Census.

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Boost conversions with optimized vacation packages powered by data-driven insights
B2C

Unlock new insights, optimize performance, and boost conversions to maximize the reach of your vacation packages by syncing BigQuery data with Google Analytics using Census data activation.

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Cookie-less conversion capture with the Facebook Ads Conversion API
E-Commerce

Learn how to improve your Facebook ads attribution and targeting by syncing all of your online and offline conversions to the Facebook Ads Conversions API.

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Create a quarterly product release roadmap in 3 steps
B2B B2C

Learn how to leverage Census to create a quarterly product release campaign to communicate marketing activities and align departments on a unified marketing strategy.

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Create more accurate lookalike audiences with unified and enriched data
B2B B2C E-Commerce Product-led Growth

Learn how to enrich and unify your first and third-party data right in your warehouse to create lookalike audiences.

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Create new data integrations without diverting engineering resources
B2B B2C E-Commerce

Discover how to create efficient data integrations without requiring extensive engineering resources, enhancing productivity and effectiveness across your organization.

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Create personalized email renewal campaigns
B2B

Learn how to create personalized and informative renewal emails that increase renewal rates and improve customer satisfaction with Census.

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Customer 360 for Sales: Create a single source of truth for your customer data
B2B B2C

Learn how to use Census to sync your Customer 360 – a single, unified view of your customers across all channels.

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Improve Customer Support Productivity: Providing a Full View of Customers, All in One Place
B2B B2C E-Commerce

Learn how to use Census to sync your Customer 360 attribute data to your CS platform, increasing your Customer Support Representatives productivity by including all relevant data in a single support platform.

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Delight new customers with proactive outreach
B2B

Learn how to use Census to improve your customer onboarding process. By automating tasks and collecting data to make data-driven decisions, you can increase customer satisfaction, reduce churn, improve customer lifetime value, and increase revenue.

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Drive customer engagement with dynamic content
B2B B2C E-Commerce

Discover how you can create dynamic web content with enriched customer data to boost engagement and conversions.

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Dynamic Personalization and Campaign Segmentation in Klaviyo
E-Commerce

Learn how to increase your customer lifetime value with customer data in your data warehouse.

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Empower non-technical teams to update views in Google Sheets with customer data
B2B B2C Product-led Growth

Census's Google Sheets integration enables anyone to activate their data and make informed decisions, without requiring specialized knowledge or technical skills. Here's how.

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Enhance application security by forwarding audit logs to customers' SIEM providers
B2B

Provide your customers with full visibility into your application by using Census to expose audit data.

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Enrich user details to create a comprehensive view of your customers
B2B

Learn how to use Census to enrich users' details with essential customer fields like product usage, role, company size, and industry to improve customer success, marketing, and sales efforts.

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Use geotargeted marketing to encourage visits to your grand opening event
B2C

Learn how to enrich your customer data with geotargeting to generate buzz around your business before the official grand opening.

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Capture Your Target Audience and Improve Conversions with Personalized Ads & Re-targeting
B2B B2C E-Commerce

Learn how to use Census to effectively target the right customers, activating them to take actions that lift your sales.

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Craft an upselling strategy by leveraging product usage data
B2B B2C

Learn how to use Census to sync customer flags to your CRM or Customer Success Platform identifying accounts that are ready for an upsell based on product utilization.

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How to create a Facebook custom audience from Shopify
E-Commerce

Learn how to create Facebook and Instagram advertising audiences based on customer data in your data warehouse. These audiences are a great way to increase the value of existing customers, re-engage dormant customers, and release new products.

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How to reduce customer churn by syncing data to your CRM
B2B

Learn how to use Census to build and sync a group of customers to your CRM or CS platform that need to be proactively engaged to mitigate churn risk.

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How to send hyper-personalized abandoned cart emails in Braze
E-Commerce

Abandoned carts are a problem that's plagued e-commerce retailers since the beginning of time. Learn how to retarget those pesky abandoned carts with Braze Email.

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How to Setup a Lead Nurture Campaign to Convert Trial Users
B2B B2C Product-led Growth

An automated lead nurturing campaign can help you convert more trials to customers. Learn how to automatically trigger nurture campaigns using Census.

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How to win back lost customers with a winback email
B2B B2C E-Commerce

Increase loyalty and grow your business by identifying and re-engaging churned customers.

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Improve event match quality on Facebook in 2 steps
B2B B2C E-Commerce

Learn how to enrich your conversion signals with first-party data to maximize your event match quality, and ultimately, your Facebook ROAS.

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Increase your ROAS by targeting the right prospects
B2B B2C E-Commerce

Learn how to use Census to build and sync a list of your best customers to your ad platforms lookalike, similar, and actalike audience lists.

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Leverage customer segmentation to drive effective direct mail campaigns
B2B B2C E-Commerce

Discover how leveraging customer segmentation in your direct mail campaigns can drive better targeting, higher engagement, and increased conversion rates with Census.

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Manage product feedback to empower product and customer success teams
B2B

Using product feedback data properly empowers teams to prioritize feature requests, improve product performance, reduce churn, and communicate product updates. Here's how to implement an effective product feedback system with Census.

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How to Master Omnichannel Marketing Campaigns (with Example)
B2C E-Commerce

Learn how to build and activate a 360° view of each customer so you can start orchestrating customer experience actions across every channel.

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Maximize revenue potential by keeping your search bar up-to-date
B2B B2C

Maximize revenue potential with up-to-date smart search software. Sync your data to Algolia via Census for more accurate and relevant search results for your customers.

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Prioritize Customer Support Tickets in Zendesk
E-Commerce

Sync your most important customer metrics like lifetime value, total orders, customer satisfaction score, or total profit, to your CX tool and focus on your highest-priority customers.

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How to Prioritize Sales Leads with Lead Scoring
B2B B2C

Learn how to use Census to sync lead scores to your CRM to prioritize outreach to high-value leads.

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Re-engage inactive app users using Marketo
B2B B2C Product-led Growth

Learn how to win back your inactive customers with re-engagement campaigns fueled by Marketo and Census.

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Refine your behavioral targeting with enriched data
B2C E-Commerce

Discover how to refine and enrich your behavioral data to boost your marketing efforts, enhance personalization, and drive greater engagement and ROI.

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Retarget customers that don't read your emails with advertising tools
B2B B2C E-Commerce

Discover the art of retargeting customers who don't read your emails by leveraging advertising tools. Learn how to identify, segment, and engage unresponsive customers with personalized ad campaigns that drive better engagement and results.

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Send account cross-sell probability scores to your teams' CRM
B2B

Retarget your existing customers to promote intra-team conversations, pursue adoption across business units, and optimize your team's overall ARR expansion efforts by using Census to define and send probability scores into your CRM.

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Send loyal customers coupons to your QSR to thank them for their loyalty
B2C

Improve customer loyalty & drive engagement with quick-service restaurant (QSR) distributed marketing using Snowflake, Census, & your email service provider. Send personalized offers to loyal customers & increase ROI.

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Send reminder emails to users who completed their account registration, but haven't verified their accounts
B2C

Learn how you can use Census to seamlessly integrate data from various sources and set up a well-coordinated email campaign to target users who abandoned the sign-up process and turn them into active, loyal customers.

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Send user-generated events to your Product Analytics platform
B2B B2C

Learn how to activate your data and send user-generated events into analytics tools such as Mixpanel, Amplitude, and Pendo with Census.

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Sending anniversary campaigns in Salesforce Marketing Cloud
B2B B2C E-Commerce

Learn how to send personalized anniversary campaigns, target your audience more precisely, and generate higher returns on your messages using Census.

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Set up A/B tests with Census and LaunchDarkly
B2B B2C E-Commerce

Learn how to set up A/B tests with Census and LaunchDarkly to optimize your marketing campaigns, improve customer engagement, and drive conversions.

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Streamline your sales pipeline by activating data in your CRM
B2B

Explore how activating data within your CRM can streamline the sales pipeline, enhancing sales performance and accelerating revenue growth.

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Suppress existing customers and low-value prospects from campaigns
B2B B2C E-Commerce

Learn how to use Census to sync exclusion lists to your ad platforms, suppressing advertising to existing clients or low-value prospects.

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Unlock superior data quality & governance with unbundled event collection, routing, and analytics
B2B B2C

Boost data governance, quality, and trust in a data-driven world by unbundling event collection and routing. Leverage top tools like Snowplow, Fivetran, Census, and Mixpanel to unlock marketing opportunities and drive success.

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Unsubscribe users from multiple distribution lists
B2B B2C E-Commerce

Learn how to use Census to manage user unsubscribes across multiple marketing automation lists to prevent email fatigue and improve email engagement rates.

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Upsell existing customers using data to time your offer
B2B B2C

Learn how to use Census to convert the right prospects and customers to a paid plan or a higher tier.

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