Connect your warehouse to all your apps with Reverse ETL – today.

Census Data Activation amplifies the investments you’ve made in every layer of the stack, and syncs data to 150+ SaaS tools. For data teams, all you need is SQL.

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Free 14-day trial • No credit card required

Works with your existing data stack

Start syncing in less than 5 minutes.

Activating all our first-party data gives our digital marketing team the ability to generate customized and personalized customer lists at speed. Census’s ease of use and dedicated customer success team has been fantastic.

Dougal Guppy

Platform Architect • Football Australia

Adopted by high growth data teams at

One central hub for customer data

It’s as easy as 1–2–3.

1. Connect a source

Connect your source of truth. This can be a warehouse, data lake, or database, like Snowflake, Databricks, or Postgres.

2. Link to destination

Link 150+ SaaS destinations via API keys or OAuth. Define important business entities for use in syncs & segmentation.

3. Sync your data

Map fields in a simple UI, no scripts! Only sync incremental data changes to maximize speed & minimize API costs.

Speed, scale, and visibility for all your pipelines

Faster than you can file a JIRA ticket

Provide data access for everyone without manual work – no more custom pipelines, spreadsheets, or CDPs. Scale to hundreds of millions of rows using the most performant connectors and keep your data volume costs low with incremental syncs.

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Self-service data that’s secure and governed

Our Entity modeling layer helps you highlight the most important data in your warehouse. Use SQL or dbt to define trusted data, then make Entities immediately available for business teams to use. Now, everyone works off the same source of truth.

Fully secure and observable data platform

Census is fully committed to end-to-end security, compliance, and observability to keep you and your data safe. We never store your data and we follow all industry-leading standards while syncing data from your warehouse to all of your apps.

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The turnaround used to be in the order of weeks to months. Whereas with Census it takes minutes to hook something up.

Krishna Naidu

Data Engineer

Entities are game-changing when it comes to enabling non-technical people to create segments that would normally need to do complex joins across a large number of data sources.

Moss Pauly

Senior Product Manager

Census tells me exactly what might be wrong. It could be a Salesforce trigger or not having permission to a certain field. With transparency into our data pipelines, it's much easier to go and troubleshoot that data.

Saurabh Kapadia

Lead Systems Manager