Connect your warehouse to all your apps with Reverse ETL – today.

Census Data Activation amplifies the investments you’ve made in every layer of the stack, and syncs data to all your SaaS tools. For data teams, all you need is SQL.

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Free 14-day trial • No credit card required

Works with your existing data stack

Start syncing in less than 5 minutes.

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Dougal Guppy

"Activating all our first-party data gives our digital marketing team the ability to generate customized and personalized customer lists at speed. Census’s ease of use and dedicated customer success team has been fantastic."

Dougal Guppy Platform Architect • Football Australia

Adopted by high growth data teams at

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Speed, scale, and visibility for all your pipelines

Faster than you can file a JIRA ticket

Provide data access for everyone without manual work – no more custom pipelines, spreadsheets, or CDPs. Scale to hundreds of millions of rows using the most performant connectors and keep your data volume costs low with incremental syncs.

See our platform features

The turnaround used to be in the order of weeks to months. Whereas with Census it takes minutes to hook something up.

Krishna Naidu, Data Engineer, Canva
Krishna Naidu Data Engineer

Self-service data that’s secure and governed

Our Entity modeling layer helps you highlight the most important data in your warehouse. Use SQL or dbt to define trusted data, then make Entities immediately available for business teams to use. Now, everyone works off the same source of truth.

Read more about Census Entities

Entities are game-changing when it comes to enabling non-technical people to create segments that would normally need to do complex joins across a large number of data sources.

Moss Pauly, Senior Product Manager, Zip
Moss Pauly Senior Product Manager

Fully secure and observable data platform

Census is fully committed to end-to-end security, compliance, and observability to keep you and your data safe. We never store your data and we follow all industry-leading standards while syncing data from your warehouse to all of your apps.

View our security page

Census tells me exactly what might be wrong. It could be a Salesforce trigger or not having permission to a certain field. With transparency into our data pipelines, it's much easier to go and troubleshoot that data.

Saurabh Kapadia, Load Systems Manager, Fivetran
Saurabh Kapadia Lead Systems Manager

The turnaround used to be in the order of weeks to months. Whereas with Census it takes minutes to hook something up.

Krishna Naidu, Data Engineer, Canva
Krishna Naidu Data Engineer

Entities are game-changing when it comes to enabling non-technical people to create segments that would normally need to do complex joins across a large number of data sources.

Moss Pauly, Senior Product Manager, Zip
Moss Pauly Senior Product Manager

Census tells me exactly what might be wrong. It could be a Salesforce trigger or not having permission to a certain field. With transparency into our data pipelines, it's much easier to go and troubleshoot that data.

Saurabh Kapadia, Load Systems Manager, Fivetran
Saurabh Kapadia Lead Systems Manager

Fully secure and compliant data platform

Census is fully committed to end-to-end security and observability to keep you and your data safe. We never store your data and we follow all industry-leading standards while syncing your data from your warehouse to all of your apps.

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Health Insurance Portability and Accountability Act

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SOC 2 Type II

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General Data Protection Regulation

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EU-US Privacy Shield

Learn how other data teams are using data activation to empower GTM teams.

Fast growing businesses like Canva, Notion, and Sonos are unblocking their best people with best-in-class tooling. You can too.

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Census is the top Reverse ETL platform for scalability, observability, and performance. See why:

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Leader in Snowflake's Modern Marketing Data Stack

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Braze's Technology Partner of the Year 2023

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The G2 Leader in Reverse ETL, 7 quarters in a row

#5

Best Software in 2023
(IT Infrastructure)

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HubSpot Certified App Partner for Data Activation

“My favorite tool in our martech stack!!”

Allison K. Growth Marketing Manager
mixpanel

"A fantastic tool that's only getting better"

Matthew C. Lifecycle Marketing Data Lead
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"Census has saved my day numerous times and they always go the extra mile"

Nikolas A. Data Operations
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"A catalyst for strategic customer engagement and data-driven decision-making"

Lior S. VP of Data
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Connect to all the business tools that drive revenue.

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Get data into the hands of every business team, today. Without custom scripts or pipelines.

Activate your data today. Book a demo with one of our experts.

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