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Census Has Been Acquired by Fivetran - Read More

spark News • Real-Time Reverse ETL is here 🚀 Activate data with subsecond latency using Census Live Syncs→

Reverse ETL for Looker

Looker is a business intelligence and analytics platform with data visualization tools. In Looker's platform, you can build your complete customer data platform.
Census
Looker

Model data in Looker

Sync your Looker Looks to any of your business apps. Census loads your data on the fly whenever a sync is scheduled, so your data will always be up to date.

Sync to any custom destination

Our Custom Destination API allows you to "bring your own" SaaS connector to Census. For example, if you have a SaaS tool or a private API that we don't support, you can use our Custom Destination API to easily configure and start sending data to that tool. Although you will need to do a small amount of configuration yourself, you still get all the incremental sync, automated scheduling, alerting and logging benefits of Census!

360° Customer Profiles

Your stack is composed of 10+ tools. Each one has data about your customers; none have the full picture. With Census, unify that siloed data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn't have to go to 5 different places to understand their customers.

Lead Scoring

Every company is different, so you should create scoring models using your first-party data. Whether you prefer a Product Qualified Lead (PQL) model or Marketing Qualified Leads (MQL), you can build it and sync it with Census.

Learn how to connect Looker and Census
Read the docs

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1. unify & Define

Stop waiting on the
data you need

Add industry data to account records in Salesforce, classify contacts by persona, or calculate custom discounts based on LTV. Census AI columns can do it all in seconds—without a single line of code.

Watch the full video
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2. enrich and enhance

Deeper insights.
Faster activation.

Draft personalized email content, classify outbound responses with sentiment analysis tools, and calculate the most engaging follow up content for prospects. Sync it all directly to your outbounding and nurture platforms.

Read more RevOps prompts
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3. unify & observe

Enrich and classify
customer profiles

Remove special characters or misaligned case formats from data with the click of a button. Create rollup calculations in seconds to ensure that the data you need is always ready to sync.

Get more segmentation prompts
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“Activating all our first-party data gives our digital marketing team the ability to generate customized and personalized customer lists at speed.

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Dougal Guppy • Platform Architect
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A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

  • Create trust in consistent metrics
  • Automate confidently with clean data
  • Simplify your data integration strategy
  • Improve data security and visibility
GPT Column Populated

200+ integrations.
And more added daily.