Want to learn how to unlock your behavioral data with reverse ETL? 🚀 Get our free ebook to do more with your data today.

Countless use-cases for your customer data, these are some of our favs.

With SQL and our visual data mapper, you can create automation, workflows, and syncs to have data you can trust in Salesforce, Marketo and many more tools.

Illustration of user analytics and data sources using Census.

The single best 360° view of your customers

Your stack is composed of 10+ tools. Each one has data about your customers; none have the full picture. With Census, unify that silo’d data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn’t have to go to 5 different places to understand their customers.

Lead scoring models that fit your needs

Every company is different, so you should create scoring models using your first party data. Whether you prefer a Product Qualified Lead (PQL) model or Marketing Qualified Leads (MQL), you can build it and sync it with Census.

Illustration showing lead scoring with Census.
Illustration representing different users analyzed by activity.

Dynamic, activity-based audiences & segmentations

Create granular segments or audiences based on any data so you can send personalized emails, show ads to inactive users to reengage them, promote new features to users who will benefit the most and many more use cases.

With Census, our sales & marketing always have current data in their tools and the data team can enable growth experiments.
Julie Beynon
Head of Analytics
@
Clearbit
wavy circle check icon
Reports based on data you can trust

Census ensures your models are using the latest data from the right sources, all in your warehouse. This improves the quality and confidence of your reporting in your BI tool or in Google Sheets with our integration that keeps the sheet in sync.

user icon
Identify at risk and healthy customers

Use your product data and metrics to reduce risk. By surfacing the usage data in your CRM and other tools, you can run reports or workflows to notify your teams when there is a downward trend in usage so that they can take the best next actions to prevent churn.

From your data warehouse to your favorite apps. Without code or engineers.

Start using Census today by booking a demo with one of our experts.

Illustration of a data stack from multiple data sources.