Our favorite Data Activation use cases

With Audience Hub and our visual sync mapper, you can create customer segments, workflows, and syncs to power hundreds of business tools with your 360° customer data.

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Illustration of user analytics and data sources using Census.

The single best 360° view of your customers‍

Your stack is composed of 10+ tools. Each one has data about your customers; none have the full picture. With Census, unify that siloed data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn’t have to go to 5 different places to understand their customers.

Lead scoring models that fit your needs

Every company is different, so you should create scoring models using your first party data. Whether you prefer a Product Qualified Lead (PQL) model or Marketing Qualified Leads (MQL), you can build it and sync it with Census.

Illustration showing lead scoring with Census.

Illustration representing different users analyzed by activity.

Dynamic, activity-based audiences & segmentations

Create granular segments or audiences based on any data so you can send personalized emails, show ads to inactive users to reengage them, promote new features to users who will benefit the most and many more use cases.

I was finally able to use all the functionality of Salesforce reporting, so now not only are we able to capture that other 50% of people signing up for our product trial, but we could put them through marketing automations right away.

Jeff Ronaldi

Sales & Marketing Operations @ logDNA

Reports based on data you can trust

Census ensures your models are using the latest data from the right sources, all in your warehouse. This improves the quality and confidence of your reporting in your BI tool or in Google Sheets with our integration that keeps the sheet in sync.

Identify at risk and healthy customers

Use your product data and metrics to reduce risk. By surfacing the usage data in your CRM and other tools, you can run reports or workflows to notify your teams when there is a downward trend in usage so that they can take the best next actions to prevent churn.

Connect the apps you already use

Acoustic Marketing Cloud

Google Campaign Manager 360

Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

#5 in the Top 50 Best Software Products of 2023The Leader in Reverse ETL on G2, 4 quarters in a row 🏆

Here's what reviewers on G2 have to say

"A fantastic tool that is only getting better."

Matthew C

Analytics Engineer

“Like that infomercial rotisserie — you just set it and forget it”

Matt N

Head of Growth

“Census just works”

Eric B

Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T

Business Operations

"A fantastic tool that is only getting better."

Matthew C

Analytics Engineer

“Like that infomercial rotisserie — you just set it and forget it”

Matt N

Head of Growth

“Census just works”

Eric B

Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T

Business Operations

I used to develop reverse ETL systems with Python and Airflow for destinations like Eloqua, Mixpanel, Braze, Intercom, and Salesforce. Every destination requires different data types, formats, rate limits, and API requests. Census saves me from maintaining my custom code, so I can spend more time to optimize the system itself.

Frances Fang

Sr Data Engineer

Census takes what the analytics team does out of static dashboards and into tools that the rest of the company uses, allowing us to actually deliver on the promise of being “data driven”.

Matt Nicosia

Director of Growth

“My favorite tool in our martech stack!!”

Allison K

Growth Marketing Manager

We make it easy to switch to Census.

Our Customer Success team will partner with you every step of the way to make sure you and your team are set up for long term success.

Start for free Get a demo

From your data warehouse to your favorite apps. Without code or engineers.

Start using Census today by booking a demo with one of our experts.

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