Our favorite Universal Data Platform use cases

With Census, both data and business teams can activate, transform, and govern data to power business operations with 360° customer data.

Helping business & data teams collaborate at

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Kyle Parrish

“Our salespeople don't want to look at 10 different tools to understand what our users are doing. The system we've built with Census brings the data right to their fingertips so they can focus and spend more time with customers.”

Kyle Parrish

VP of Sales

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The single best 360° view of your customers‍

Your stack is composed of 10+ tools. Each one has data about your customers; none have the full picture. With Census, unify that siloed data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn’t have to go to 5 different places to understand their customers.

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Dynamic, activity-based audiences & segmentation

Create granular marketing audiences based on customer information, product usage, and behavioral data so you can send real-time notifications, personalized emails, custom website content, and more.

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Lead and Account Scoring

Every company is different, so you should create scoring models using your first-party data. Harness your Customer 360 data and ML models to create Product Qualified Leads (PQLs) or Marketing Qualified Leads (MQLs), then sync them to any business tool with Census.

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External data sharing with customers and partners

Census Embedded is the best way to import and export data for your customers. Integrate 200+ pre-built integrations into your application, onboard users faster, and focus on building your core product. Leave the APIs to us.

See why customers ❤️ Census

 

Hyper-personalized messages to 170M+ users

 
 

 

50% CAC reduction in 6 months

 
 

 

Saved 4 months and 2 full-time engineers

 
 

Connect your favorite apps

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Introducing the Universal Data Platform, a collaborative workspace to transform, govern, and activate data. Learn More

Census is the #1 Data Activation and Reverse ETL platform

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The G2 Leader in Reverse ETL, 9 quarters in a row
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Braze's Technology Partner of the Year 2023
Census Snowflake Partner of the Year
Snowflake's Partner of the Year 2024
#5
Best Software in 2023 (IT Infrastructure)
Leader in Snowflake's Modern Marketing Data Stack
Leader in Snowflake's Modern Marketing Data Stack
“Census is a big part of how we drive net new business and greatly reduce costs using data.”

Marc Stone VP of Data and Growth

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"My favorite tool in our martech stack!!"
Allison K.
Growth Marketing Manager
Mixpanel
"A fantastic tool that's only getting better"
Matthew C.
Marketing Measurement Lead
Canva
"Census has saved my day numerous times and they always go the extra mile"
Nikolas A.
Data Operations
Pleo
"A catalyst for strategic customer engagement and data-driven decision-making"
Lior S.
VP of Data
Drata
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From your data warehouse to your favorite apps. Without code or CSVs.

Start using Census today by booking a demo with one of our experts.