Countless use-cases for your customer data, these are some of our favs.

With SQL and our visual data mapper, you can create automation, workflows, and syncs to have data you can trust in Salesforce, Marketo and many more tools.

Illustration of user analytics and data sources using Census.

The single best 360° view of your customers

Your stack is composed of 10+ tools. Each one has data about your customers; none have the full picture. With Census, unify that silo’d data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn’t have to go to 5 different places to understand their customers.

Lead scoring models that fit your needs

Every company is different, so you should create scoring models using your first party data. Whether you prefer a Product Qualified Lead (PQL) model or Marketing Qualified Leads (MQL), you can build it and sync it with Census.

Illustration showing lead scoring with Census.
Illustration representing different users analyzed by activity.

Dynamic, activity-based audiences & segmentations

Create granular segments or audiences based on any data so you can send personalized emails, show ads to inactive users to reengage them, promote new features to users who will benefit the most and many more use cases.

I’m actually nervous to walk the sales team through how well Census and Salesforce play together, because I know that’s going to be like turning on the fire hose.

Buddy Marshburn
Senior Data Scientist @ Loom
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Reports based on data you can trust

Census ensures your models are using the latest data from the right sources, all in your warehouse. This improves the quality and confidence of your reporting in your BI tool or in Google Sheets with our integration that keeps the sheet in sync.

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Identify at risk and healthy customers

Use your product data and metrics to reduce risk. By surfacing the usage data in your CRM and other tools, you can run reports or workflows to notify your teams when there is a downward trend in usage so that they can take the best next actions to prevent churn.

Census is the Reverse ETL platform of choice for companies who value scalability, observability, and performance.

Performance. Support. Quality. Just three of the reasons Census is the #1 rated Reverse ETL platform on G2.
Here's what reviewers on G2 have to say

"A fantastic tool that is only getting better."

Matthew C
Analytics Engineer

"Like that infomercial rotisserie — you just set it and forget it"

Matt N
Head of Growth

"Census just works"

Eric B
Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T
Business Operations

I used to develop reverse ETL systems with Python and Airflow for destinations like Eloqua, Mixpanel, Braze, Intercom, and Salesforce. Every destination requires different data types, formats, rate limits, and API requests. Census saves me from maintaining my custom code, so I can spend more time to optimize the system itself.

Frances Fang
Sr Data Engineer

Census takes what the analytics team does out of static dashboards and into tools that the rest of the company uses, allowing us to actually deliver on the promise of being “data driven”.

Matt Nicosia
Director of Growth

"A fantastic tool that is only getting better."

Matthew C
Analytics Engineer

"Like that infomercial rotisserie — you just set it and forget it"

Matt N
Head of Growth

"Census just works"

Eric B
Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T
Business Operations
We make it easy to switch to Census.
Your Customer Success team will partner with you every step of the way to make sure you and your team are set up for long term success.

From your data warehouse to your favorite apps. Without code or engineers.

Start using Census today by booking a demo with one of our experts.