Our favorite Data Activation use cases
With Audience Hub and our visual sync mapper, you can create customer segments, workflows, and syncs to power hundreds of business tools with your 360° customer data.
The single best 360° view of your customers
Your stack is composed of 10+ tools. Each one has data about your customers; none have the full picture. With Census, unify that siloed data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn’t have to go to 5 different places to understand their customers.
Lead scoring models that fit your needs
Every company is different, so you should create scoring models using your first party data. Whether you prefer a Product Qualified Lead (PQL) model or Marketing Qualified Leads (MQL), you can build it and sync it with Census.
Dynamic, activity-based audiences & segmentations
Create granular segments or audiences based on any data so you can send personalized emails, show ads to inactive users to reengage them, promote new features to users who will benefit the most and many more use cases.
"Our salespeople don't want to look at 10 different tools to understand what our users are doing. The system we've built with Census brings the data right to their fingertips so they can focus and spend more time with customers."
Reports based on data you can trust
Census ensures your models are using the latest data from the right sources, all in your warehouse. This improves the quality and confidence of your reporting in your BI tool or in Google Sheets with our integration that keeps the sheet in sync.
Identify at risk and healthy customers
Use your product data and metrics to reduce risk. By surfacing the usage data in your CRM and other tools, you can run reports or workflows to notify your teams when there is a downward trend in usage so that they can take the best next actions to prevent churn.
Connect the apps you already use
Connect the apps you already use
Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.
#5 in the Top 50 Best Software Products of 2023
The Leader in Reverse ETL on G2, 4 quarters in a row 🏆
Here's what reviewers on G2 have to say
"A fantastic tool that is only getting better."
“An indispensable tool for BizOps and Go-to-market teams”
“Census just works”
“Like that infomercial rotisserie — you just set it and forget it”