Your stack is composed of 10+ tools. Each one has data about your customers; none have the full picture. With Census, unify that silo’d data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn’t have to go to 5 different places to understand their customers.
Every company is different, so you should create scoring models using your first party data. Whether you prefer a Product Qualified Lead (PQL) model or Marketing Qualified Leads (MQL), you can build it and sync it with Census.
Create granular segments or audiences based on any data so you can send personalized emails, show ads to inactive users to reengage them, promote new features to users who will benefit the most and many more use cases.
Census ensures your models are using the latest data from the right sources, all in your warehouse. This improves the quality and confidence of your reporting in your BI tool or in Google Sheets with our integration that keeps the sheet in sync.
Use your product data and metrics to reduce risk. By surfacing the usage data in your CRM and other tools, you can run reports or workflows to notify your teams when there is a downward trend in usage so that they can take the best next actions to prevent churn.