Introducing the Universal Data Platform, a collaborative workspace to transform, govern, and activate data. Learn More

THE UNIVERSAL DATA PLATFORM

The collaboration layer for your cloud data

Census brings data transformation, activation, and governance into one collaborative workspace, built natively on your cloud data warehouse. Sync or segment 360° customer data and deliver it in real time to any business tool with Reverse ETL.

Census UDP features

Helping business & data teams collaborate at

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UDP Problem Diagram
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“Census enables us to finally have a system where we can create centralized data and share out that data to all our different platforms that need it. The data team becomes a more active player in the business than somebody who's just creating dashboards or reporting on KPIs. We're directly improving our sales and marketing teams.”

Marc Stone

VP of Data and Growth • ClickUp

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UDP with detail

Data Activation Features

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Reverse ETL

Sync your data warehouse to any business tool with SQL

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Live Syncs

Activate data instantly with real-time Reverse ETL

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Audience Hub

Build dynamic audience segments without code or CSVs

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Embedded

Import and export data to external customers and partners

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Warehouse Ingest

Ingest your customers’ data to accelerate onboarding

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Data Monetization

Share your proprietary data into your customers’ tools

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Dataset API

Pull data to any app or website for real-time personalization

Data Transformation Features

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Datasets

Define trusted data for collaborative transformation

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Computed Columns

Perform last-mile data transformations without code

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Entity Resolution

Resolve identities and datasets to create golden records

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Enrichment

Add third-party data enrichment to your warehouse

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Native dbt Integration

Reuse your models in any tool to drive business impact

Data Governance Features

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Observability

Monitor, troubleshoot, and create alerts for pipelines

Management API
Management API

Programmatically manage Census syncs and workspaces

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Security

Sync with confidence with enterprise-grade security

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Version Control

Use git to manage Census configuration as code 

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Access Controls

Manage granular permissions for all users

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“Census makes it really easy to sync audiences into our Ad platforms. I build my audiences on top of models from my data team, click go, and it just works.”

Ryan Luis

Sr. Manager RevOps • Webflow

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Built for data teams

Activate all your customer data in real time

The first and only real-time Reverse ETL platform

Census Live Syncs unlock customer engagement with subsecond latency.

Works with your existing warehouse

No need to copy your data and create another data silo — keep all of your data in one place.

Build once. Reuse everywhere.

Sync models from dbt, Looker, Sigma, or Census to all of your tools, so every team uses the same data to achieve their goals.

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Census just works. At scale.

Whether you sync 100 records or 100 billion, we'll keep your data in sync. Census automatically navigates and alerts you of API failures and issues.

Rapid syncs with incremental batch updates

We monitor your data changes and only sync new values and records. This means faster, more performant syncs, and less usage of API quotas.

No more CSV files & Python scripts

Focus on innovating with AI and improving data quality, not writing custom code. Sync with confidence, no engineering favors required.

Your customer data in 200+ marketing and business tools

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Census is the #1 Data Activation and Reverse ETL platform

G2
The G2 Leader in Reverse ETL, 9 quarters in a row
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Braze's Technology Partner of the Year 2023
Census Snowflake Partner of the Year
Snowflake's Partner of the Year 2024
#5
Best Software in 2023 (IT Infrastructure)
Leader in Snowflake's Modern Marketing Data Stack
Leader in Snowflake's Modern Marketing Data Stack
“Census is a big part of how we drive net new business and greatly reduce costs using data.”

Marc Stone VP of Data and Growth

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"My favorite tool in our martech stack!!"
Allison K.
Growth Marketing Manager
Mixpanel
"A fantastic tool that's only getting better"
Matthew C.
Marketing Measurement Lead
Canva
"Census has saved my day numerous times and they always go the extra mile"
Nikolas A.
Data Operations
Pleo
"A catalyst for strategic customer engagement and data-driven decision-making"
Lior S.
VP of Data
Drata

From your data warehouse to all your teams, apps, and customers.

Without code or CSVs.

Start activating your data today. Book a demo with one of our experts.

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