Our sales people don’t want to look at 10+ tools to understand what our users are doing. The system we’ve built with Census brings the data right to their fingertips so they can focus and spend more time with customers.

With Census, our sales & marketing always have current data in their tools and the data team can enable growth experiments.

Now with Census we don’t have to go through a whole time-consuming manual process to sync product data across all of our tools. That is pretty important.

I was finally able to use all the functionality of Salesforce reporting, so now not only are we able to capture that other 50% of people signing up for our product trial, but we could put them through marketing automations right away.

With Census, we can reuse all of the transformation work we did in dbt and send it to our CRM to be reused. I don't need to do any engineering or anything outside of SQL to get all this done.

My sales team loves having prospect usage data right there on the Contact, Account, and Opps in our CRM. And our Customer Success team loves being able to monitor customer health and feature adoption live in our CRM’s native reports.

So we started writing queries and loading a lot of data into Salesforce. And that’s when things shifted.