How Boll & Branch customer segmentation drives effective direct mail campaigns

With Robert Hill, Analytics Engineer

Boll & Branch has built direct mail campaigns with the kind of customer segmentation usually reserved for email — with Census making it easy to get data from the warehouse to PebblePost.

Industry Ecommerce, Retail Company Type B2C, E-Commerce Team Data Use Cases Ad Audiences, Email personalization, Enrich user profiles, Marketing personalization Featured Integrations BigQuery, Delighted, Iterable, Mixpanel, Netsuite, S3, SFTP

Boll & Branch sells luxury home goods through both ecommerce and its retail locations. As a company, Boll & Branch focuses on artisanally crafted bed linens made with ethical manufacturing processes.

Results
  1. Able to deliver segmented recipient lists for targeted direct mail campaigns

  2. Enriched user profiles available for both direct mail and email marketing

  3. Time-savings of 4-5 hours per week for the data team

"Census handles the PebblePost integration using SFTP — sending customer addresses in the format that they want and the segment they’re part of as a tag."

Robert Hill
Robert Hill,  Analytics Engineer

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