How Boll & Branch customer segmentation drives effective direct mail campaigns
With Robert Hill, Analytics Engineer
Boll & Branch has built direct mail campaigns with the kind of customer segmentation usually reserved for email — with Census making it easy to get data from the warehouse to PebblePost.
Boll & Branch sells luxury home goods through both ecommerce and its retail locations. As a company, Boll & Branch focuses on artisanally crafted bed linens made with ethical manufacturing processes.
Results
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Able to deliver segmented recipient lists for targeted direct mail campaigns
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Enriched user profiles available for both direct mail and email marketing
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Time-savings of 4-5 hours per week for the data team
"Census handles the PebblePost integration using SFTP — sending customer addresses in the format that they want and the segment they’re part of as a tag."
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No more engineering favors or tickets. Stop waiting weeks for customer data that will drive revenue.