Real-Time Reverse ETL is here 🚀 Activate data with subsecond latency using Census Live Syncs ->

The first and only real-time Reverse ETL platform

Census syncs customer insights from your cloud data warehouse to all the SaaS tools your team uses. Finally, everyone in your organization can take action with good data in real time. No custom scripts or API integrations required. 

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Scaling data operations from startups to enterprise

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Zip logo
figs
docker
health union
algolia
mixpanel
drizly
crocs logo
rippling
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Stop syncing bad data

It’s time for an integration revolution – no more fragile python scripts or manual CSV uploads. Stop losing valuable data using point to point integrations.

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modern reverse etl

Old Way

Point-to-point or event driven solutions like python scripts, iPaaS tools and CDPs are easy to get started with, but quickly become unmanageable.

It’s the perfect recipe to get bad data everywhere.

New way: Reverse ETL

Reverse ETL makes your data warehouse the source of truth for all your operations. Break down silos and combine data across the organization.

A clean way to get good data everywhere.

Census is the fastest Reverse ETL platform


When it comes to driving your business operations, speed matters.

Our sync engine has been optimized to achieve the fastest sync speeds across different workloads, including large volume event syncs.

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census is 44x faster than other reverse etl tools
Dougal Guppy

"Activating all our first-party data gives our digital marketing team the ability to generate customized and personalized customer lists at speed. Census’s ease of use and dedicated customer success team has been fantastic."

Dougal Guppy Platform Architect • Football Australia

Activate your data with Reverse ETL

By syncing good data into business tools, you empower sales, marketing, and support teams to build:

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360° customer profiles to get a complete picture that stays fresh and consistent across every business tool.

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Granular audience segments to hyper-personalize engagement and recommendations in real time.

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VIP customer lists, loyalty campaigns, and account health scores that help you prioritize your most important customers.

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Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

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Leader in Snowflake's Modern Marketing Data Stack

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Braze's Technology Partner of the Year 2023

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The G2 Leader in Reverse ETL, 7 quarters in a row

#5

Best Software in 2023
(IT Infrastructure)

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HubSpot Certified App Partner for Data Activation

“My favorite tool in our martech stack!!”

Allison K. Growth Marketing Manager
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"A fantastic tool that's only getting better"

Matthew C. Lifecycle Marketing Data Lead
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"Census has saved my day numerous times and they always go the extra mile"

Nikolas A. Data Operations
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"A catalyst for strategic customer engagement and data-driven decision-making"

Lior S. VP of Data
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Why leading companies trust Census for Reverse ETL

High performance connectors

When it comes to powering your operations, speed matters. Census connectors have been engineered for speed, and can handle large volumes of tabular and event data.

See our integration library
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Sync with confidence with incremental diffing

You no longer have to worry about API rate limits because we only sync what’s changed. Whether it's a new field, new record, or a change in an existing field, we’ll intelligently diff it and sync it over.

"Since Census only syncs what needs to be synced - changes, additions, and deletions - the volume of data sent back to Braze is relatively low"

Cuong Duong, Data Analyst, Canva
Cuong Duong,  Data Analyst

Empower your business teams

With our simple UI, visual field mapper, and segment builder you can sync data to your destination apps with no APIs or code. You can also leverage the power of SQL to build operational models like lead scores.

“It is all very simple and intuitive, even for me, and I do not have a technical background, I’m a sales guy."

Jeff Ronaldi, Sales & Marketing Operations, LogDNA
Jeff Ronaldi,  Sales & Marketing Operations
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An all-star roster of data experts on demand

Our Data Architects are here to support you with all the data activation use cases of your dreams. Not your average support team – they all used to be Heads of Data, and now you can have their data expertise on demand.

"If we needed help in any way, Census was ready to jump in and was able to deliver that support in a very timely way. So that really helped us not only to rely on the software, but also the team."

Saurabh Kapadia, Lead Salesforce Architect, Fivetran
Saurabh Kapadia,  Lead Salesforce Architect

Secure & Enterprise ready

Secure by design with our hybrid architecture. 
We never store your data, and unlike other solutions all data stays in your warehouse.

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All the data features you need for good data.

Automated data quality

Automated data validation and dupe detection in each sync for increased data quality.

Interoperability with your data stack

Seamless integrations with modeling (dbt) and orchestration tools (e.g. Airflow). Explore our native dbt integration here

Detailed observability and logging

Every sync comes with a historical log to help you debug data quality or sync issues.

Connector extensibility

Get full coverage with our Custom API Connector ‍(Bring your own SaaS tool), Webhooks, File System Destinations (S3, GS, SFTP).

Never miss a thing with alerts

Built-in alerts for sync issues and rejected records. Customize your own alerting thresholds. Easily integrate alerts with Slack or monitoring tools like Pager Duty.

Programmatic sync management

Programmatically manage syncs with the Census API. Read the API docs.

We make it easy to switch to Census.

Our Customer Success team will partner with you every step of the way to make sure you and your team are set up for long term success.

Get started Get a demo

Here's how Census can help you

DATA TEAMS

Be the hero of your business teams

Deliver data to your stakeholders in minutes, not weeks. Spend more time unlocking value from modeling.

MARKETING

Build hyper-personalized campaigns

Run hyper-personalized campaigns across your marketing platforms. Manage segments and audiences in a single place.

SALES

Focus on high value conversations

Drive sales productivity with a customer 360 view in your CRM. Prioritize leads with lead scoring and PQL models.

CUSTOMER SUCCESS

Be more proactive and prevent churn

Proactively identify at-risk customers. Serve customers faster by having health scores and product metrics in your CRM.

From your data warehouse to your favorite apps in seconds. Without code or engineers.

Start using Census today by booking a demo with one of our experts.

Start a trial Book a demo
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