Real-Time Reverse ETL is here 🚀 Activate data with subsecond latency using Census Live Syncs ->

The first and only real-time Reverse ETL platform

Census syncs customer insights from your cloud data warehouse to all the SaaS tools your team uses. Finally, everyone in your organization can take action with good data in real time. No custom scripts or API integrations required. 

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Scaling data operations from startups to enterprise

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Stop syncing bad data

It’s time for an integration revolution – no more fragile python scripts or manual CSV uploads. Stop losing valuable data using point to point integrations.

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modern reverse etl

Old Way

Point-to-point or event driven solutions like python scripts, iPaaS tools and CDPs are easy to get started with, but quickly become unmanageable.

It’s the perfect recipe to get bad data everywhere.

New way: Reverse ETL

Reverse ETL makes your data warehouse the source of truth for all your operations. Break down silos and combine data across the organization.

A clean way to get good data everywhere.

Census is the fastest Reverse ETL platform


When it comes to driving your business operations, speed matters.

Our sync engine has been optimized to achieve the fastest sync speeds across different workloads, including large volume event syncs.

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Our real-time Live Syncs are 100+ times faster and 100+ times cheaper than other Reverse ETL platforms.

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census is 44x faster than other reverse etl tools
Dougal Guppy

"Activating all our first-party data gives our digital marketing team the ability to generate customized and personalized customer lists at speed. Census’s ease of use and dedicated customer success team has been fantastic."

Dougal Guppy Platform Architect • Football Australia

Activate your data with Reverse ETL

By syncing good data into business tools, you empower sales, marketing, and support teams to build:

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360° customer profiles to get a complete picture that stays fresh and consistent across every business tool.

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Granular audience segments to hyper-personalize engagement and recommendations in real time.

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VIP customer lists, loyalty campaigns, and account health scores that help you prioritize your most important customers.

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Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

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Leader in Snowflake's Modern Marketing Data Stack

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Braze's Technology Partner of the Year 2023

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The G2 Leader in Reverse ETL, 8 quarters in a row

#5

Best Software in 2023
(IT Infrastructure)

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HubSpot Certified App Partner for Data Activation

“My favorite tool in our martech stack!!”

Allison K. Growth Marketing Manager
mixpanel

"A fantastic tool that's only getting better"

Matthew C. Lifecycle Marketing Data Lead
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"Census has saved my day numerous times and they always go the extra mile"

Nikolas A. Data Operations
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"A catalyst for strategic customer engagement and data-driven decision-making"

Lior S. VP of Data
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Why leading companies trust Census for Reverse ETL

High performance connectors

When it comes to powering your operations, speed matters. Census connectors have been engineered for speed, and can handle large volumes of tabular and event data.

See our integration library
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Sync with confidence with incremental diffing

You no longer have to worry about API rate limits because we only sync what’s changed. Whether it's a new field, new record, or a change in an existing field, we’ll intelligently diff it and sync it over.