The leading Reverse ETL platform
Use Census to sync data from your cloud warehouse to the SaaS tools your team uses. Finally, everyone in your organization can take action with good data, no custom scripts or API integrations required.
"A fantastic tool that is only getting better."
“Like that infomercial rotisserie — you just set it and forget it”
“Census just works”
“An indispensable tool for BizOps and Go-to-market teams”
“Like that infomercial rotisserie — you just set it and forget it”
“Census just works”
“An indispensable tool for BizOps and Go-to-market teams”
“My favorite tool in our martech stack!!”
I used to develop reverse ETL systems with Python and Airflow for destinations like Eloqua, Mixpanel, Braze, Intercom, and Salesforce. Every destination requires different data types, formats, rate limits, and API requests. Census saves me from maintaining my custom code, so I can spend more time to optimize the system itself.
Census takes what the analytics team does out of static dashboards and into tools that the rest of the company uses, allowing us to actually deliver on the promise of being “data driven”.
"A fantastic tool that is only getting better."
Stop syncing bad data
It’s time for an integration revolution – no more fragile python scripts or manual CSV uploads. Stop losing valuable data using point to point integrations.
Old Way
Point-to-point or event driven solutions like python scripts, iPaaS tools and CDPs are easy to get started with, but quickly become unmanageable.
It’s the perfect recipe to get bad data everywhere.
New way: Reverse ETL
Reverse ETL makes your data warehouse the source of truth for all your operations. Break down silos and combine data across the organization.
A clean way to get good data everywhere.
Census is the fastest Reverse ETL platform
When it comes to driving your business operations, speed matters.
Our sync engine has been optimized to achieve the fastest sync speeds across different workloads, including large volume event syncs. Learn More
Operationalize your data with Reverse ETL
By syncing good data into your business tools, you empower the sales, marketing, and support teams to build:
360° customer profiles to get the complete picture every time in every tool.
Granular user segments to send hyper-personalized emails at the right time.
Product qualified leads and account health scores keep sales pointed at the most important customers.
With Census, we can reuse all of the transformation work we did in dbt and send it to our CRM to be reused. I don't need to do any engineering or anything outside of SQL to get all this done.
Why leading companies trust Census for Reverse ETL
High performance connectors
Sync with confidence with incremental diffing
You no longer have to worry about API rate limits because we only sync what’s changed. Whether it's a new field, new record, or a change in an existing field, we’ll intelligently diff it and sync it over.
Empower your business teams
With our simple UI, visual field mapper, and segment builder you can sync data to your destination apps with no APIs or code. You can also leverage the power of SQL to build operational models like lead scores.
An all-star roster of data experts on demand
Our Data Architects are here to support you with all the operational analytics use cases of your dreams. Not your average support team – they all used to be Heads of Data, and now you can have their data expertise on demand.
Secure & Enterprise ready
Secure by design with our hybrid architecture.
We never store your data, and unlike other solutions all data stays in your warehouse.
All the data features you need for good data.
Automated data quality
Automated data validation and dupe detection in each sync for increased data quality.
Detailed observability and logging
Every sync comes with a historical log to help you debug data quality or sync issues.
Never miss a thing with alerts
Built-in alerts for sync issues and rejected records. Customize your own alerting thresholds. Easily integrate alerts with Slack or monitoring tools like Pager Duty.
Interoperability with your data stack
Seamless integrations with modeling (dbt) and orchestration tools (e.g. Airflow). Explore our native dbt integration here →
Connector extensibility
Get full coverage with our Custom API Connector (Bring your own SaaS tool), Webhooks, File System Destinations (S3, GS, SFTP).
Programmatic sync management
Programmatically manage syncs with the Census API. Read the API docs.
Here's how Census can help you
DATA TEAMS
Be the hero of your business teams
Deliver data to your stakeholders in minutes not weeks. Spend more time unlocking value from modeling.
MARKETING
Build hyper-personalized campaigns
Run hyper-personalized campaigns across your marketing platforms. Manage segments and audiences in a single place.
SALES OPS
Focus on high value conversations
Drive sales productivity with a customer 360 view in your CRM. Prioritize leads with lead scoring and PQL models.
CUSTOMER SUCCESS
Be more proactive and prevent churn
Proactively identify at-risk customers. Serve your customers faster by having a 360 customer view in your CRM.
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From your data warehouse to your favorite apps. Without code or engineers.
Start using Census today by booking a demo with one of our experts.
