Target the audiences that really matter with custom Google Ads Audiences
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Create granular segments or audiences based on any data so you can send personalized emails, show ads to inactive users to reengage them, promote new features to users who will benefit the most, and many more use cases.
Create lookalike audiences based on your best existing customers. Lookalike audiences are a safe and cost-effective way to expand and improve the quality of your advertising audiences at the same time.
Improve advertising ROI and return on ad spend by excluding audiences from your ad targeting based on first-party data. Suppress existing customers from new customer incentives, sync opt-out lists across all your marketing channels, and automatically keep audiences fresh as source data changes.
Although goals are organized by category and origin, you can set the primary_for_goal attribute of each ConversionAction to indicate the role it should play in bidding and how the action's conversions will appear in reports.
For expression_rule_user_list, there's an additional distinction to make. By default, Google Ads will AND together all rule items in a rule item group. This means that every rule item in at least one rule item group must match in order for the rule to add a visitor to the list. This is called "disjunctive normal form", or OR_OF_ANDS.
Tracking phone calls from call extensions requires a ConversionAction with a type of AD_CALL. These use a Google forwarding number and specify the conversion action in the phone call extension's FeedItem. In the Google Ads UI, this type of conversion is called Calls from ads.
You can use the Google Ads API to upload offline click conversions into Google Ads, mapping to the Uploads conversion source in the Google Ads UI, followed by Conversions from clicks. It gives you more flexibility in associating clicks with conversions. You can track ads that led to sales in the offline world, such as over the phone or through a sales rep.
A job containing offline user data of store visitors, or user list members that will be processed asynchronously. The uploaded data isn't readable and the processing results of the job can only be read using GoogleAdsService.Search/SearchStream.
"Census makes it really easy to sync audiences into our Ad platforms. I build my audiences on top of models from my data team, click go, and it just works."
Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.
