Audience Hub

Target, personalize, and experiment faster by activating your complete customer 360 data.

Unleash the power of the data warehouse with an entire suite of audience activation features built for marketers.

Build dynamic audience segments, power personalized omnichannel campaigns, and unify messaging across every marketing platform.

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Free 14-day trial • No credit card required

Making the lives of marketing teams easier at

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Built for marketers, loved by data teams

Easily activate, explore, and manage audiences directly on your warehouse with a point-and-click visual builder. Build audiences confidently with governed data.

Bianca El-Jalkh

"Having one unified audience segment across Braze and our app means that we’re more confident in our messages and offers. We can actually get more granular with who we're targeting and what we're saying to them."

Bianca El-Jalkh Growth • Zip Co

Transform your warehouse into a Composable Customer Data Platform

The future of MarTech is composable. Instead of creating another data silo with a CDP, activate the valuable customer data you already have. Bridge the gap between marketing & data teams.

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ADVANCED FEATURES

Supercharge personalization with the most powerful audience builder

Unlock the full value of your data with advanced features purpose-built for marketers. Add complex segmentation logic without writing SQL.

Enrichment

Join third-party data directly to your warehouse, and use that data in audiences

One-Click Audiences

Auto-generate and sync audiences to multiple destinations with 1 click

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Many-to-Many Relationships

Target extremely granular audiences across complex and interrelated datasets

Inclusions and Exclusions

Specify inclusion or exclusion of other audiences and reuse existing definitions

Experiments

Divide an audience into multiple cohorts and compare performance across groups

Calculated Fields

Instantly compute custom fields like "LTV" or "average spend" – without code

Warehouse-Managed Audiences

Data teams can manage audiences programmatically and import directly from the warehouse

Warehouse managed audiences

AUDIENCE ANALYSIS FEATURES

Understand the size, shape, and performance of your segments.

Warehouse Writeback

Track segment membership changes in the warehouse, alongside all your other data

Segment Size Tracking

See estimated size change as you build audiences, and also track size over time

Audience Comparisons

Compare any 2 audiences to understand member overlaps and unions

Performance Tracking

Analyze your most successful experiments by tracking metrics over time

Segments Performance

Match Rates

See matched audience size and match rate across ads platforms, all in one place

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Loved by marketers, trusted by data teams.

Future-proof your martech

Unlimited flexibility and visibility in how you transform your data. No vendor lock-in upstream or downstream.

Fastest time-to-value

Instantly unlock the power of your first-party customer data by connecting to your existing data platforms.

Segment & activate
in one place

Keep your audiences fresh in all your marketing and advertising tools with automated syncs.

Ryan Luis Sr., Manager RevOps

"Census makes it really easy to sync audiences into our Ad platforms. I build my audiences on top of models from my data team, click go, and it just works."

Ryan Luis Sr. Manager RevOps • Webflow

Your customer data in 200+ marketing and business tools

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