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What can you do with Databricks and Census?
Use standard SQL to build & transform unified customer profiles
- Turbocharge your existing ELT investments (via Stitch/Fivetran)
- Automatic detection of changes in source data fields with re-sync – your data is always correct & up-to-date.
- Automatic conversion of data fields into compatible destination types
- Ability to sync Object graphs (via built-in relationship mapping).
- Ability to schedule syncs at arbitrary frequency (including real-time sync)
...all of this without leaving your data warehouse. you're in full control of your data.
360º Customer Profiles
Your stack is composed of 10+ tools. Each one has data about your customers; none have the full picture. With Census, unify that siloed data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn’t have to go to 5 different places to understand their customers.
Dynamic Audiences
Create granular segments or audiences based on any data so you can send personalized emails, show ads to inactive users to reengage them, promote new features to users who will benefit the most, and many more use cases.
Marketing Personalization
Send the right message to the right person every time, all the time. Automatically educate and nurture self-serve users on features to create upsell opportunities, send periodic account overview emails, and trigger campaigns based on calculated metrics with up-to-date data.
If we needed help in any way, Census was ready to jump in and was able to deliver that support in a very timely way. So that really helped us not only to rely on the software, but also the team.
A single source of truth in all your tools
Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.
- Create trust in consistent metrics
- Automate confidently with clean data
- Simplify your data integration strategy
- Improve data security and visibility
