How Mixpanel uses reverse ETL for Product-led Growth
With Adam Kinney, VP of Analytics
When Mixpanel started using Census, data from different parts of the company was stuck in silos. Mixpanel is a leader in product analytics, but their own product usage data wasn't getting to the commercial teams that needed it. Reverse ETL helped them break down the silos.
Mixpanel is a software company that’s passionate about data-driven decisions — for themselves and their customers. Their product analytics platform enables companies to engage and retain users by understanding the users’ product patterns and behaviors.
Results
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Allowed the Sales team to flag ideal customers from sign-ups and establish relationships early
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Uncovered the value of their user sign-up flow
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Identified new use cases for the data they’re already collecting
"It’s transforming the way that we operate."
From your data warehouse to your favorite apps. Without code or engineers.
Start using Census today by booking a demo with one of our experts.
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No more engineering favors or tickets. Stop waiting weeks for customer data that will drive revenue.
