Sync your data warehouse to Custom Destination
"Bring your own" SaaS connector, with all the great benefits. Although you will need to do a small amount of configuration yourself, you will get all the useful incremental sync, automated scheduling, alerting, and logging benefits of Census!
















Sync to any custom destination
Our Custom Destination API allows you to "bring your own" SaaS connector to Census. For example, if you have a SaaS tool or a private API that we don't support, you can use our Custom Destination API to easily configure and start sending data to that tool. Although you will need to do a small amount of configuration yourself, you still get all the incremental sync, automated scheduling, alerting and logging benefits of Census!
360° Customer Profiles
Your stack is composed of 10+ tools. Each one has data about your customers; none have the full picture. With Census, unify that siloed data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn't have to go to 5 different places to understand their customers.
Enrich Product Catalog
Enrich product listings by pulling in context from different apps such as inventory, recent purchases, and shipping estimates.
Learn how to connect Custom Destination and Census

Lorem ipsum headline here
1. unify & Define
Stop waiting on the
data you need
Add industry data to account records in Salesforce, classify contacts by persona, or calculate custom discounts based on LTV. Census AI columns can do it all in seconds—without a single line of code.


2. enrich and enhance
Deeper insights.
Faster activation.
Draft personalized email content, classify outbound responses with sentiment analysis tools, and calculate the most engaging follow up content for prospects. Sync it all directly to your outbounding and nurture platforms.

3. unify & observe
Enrich and classify
customer profiles
Remove special characters or misaligned case formats from data with the click of a button. Create rollup calculations in seconds to ensure that the data you need is always ready to sync.

Where can Census sync to in Custom Destination?
Objects and Fields
Every Census connector has a schema, which is made up of Objects and Fields. Objects are roughly analogous to tables in a database, whereas fields are like columns.
“Activating all our first-party data gives our digital marketing team the ability to generate customized and personalized customer lists at speed.


A single source of truth in all your tools
Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.
- Create trust in consistent metrics
- Automate confidently with clean data
- Simplify your data integration strategy
- Improve data security and visibility
