How Apollo 10X SDR conversion rates with user behavior data
With Henry Mizel, VP of Revenue
In looking for ways to boost conversion rates, Apollo knew that incorporating user behavior data would improve results. Census helped them to make that data more accessible — leading to conversion rates 5 to 10 times higher than standard.
Apollo provides a sales intelligence and engagement platform trusted by sales teams at over 100,000 companies. Apollo’s centralized team oversees revenue strategy, operations, and BI analytics, a model that helps them ensure a high degree of data fidelity.
Results
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Go-to-market and operations team members can use Census to pipe in different product data, enabling more experimentation and iteration
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Product data and in-app user behavior allow the go-to-market team to precisely time outreach and provide high value in customer interactions
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Identified PQL (product qualified leads) that reflect both Apollo’s business needs and the customer’s segment and funnel stage
"We have a fire hose of signups and users that come through — having that data live in a CRM is not optimal. But once you have structured data coming through the data warehouse, you're able to pass that back to your GTM (go-to-market) teams in a highly actionable way."
From your data warehouse to your favorite apps. Without code or engineers.
Start using Census today by booking a demo with one of our experts.
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No more engineering favors or tickets. Stop waiting weeks for customer data that will drive revenue.
