With Matt Nicosia, Director of Growth at Crossbeam
Before finding Census, Crossbeam relied on a hacked-together reverse-ETL solution that needed many hours of maintenance per month. With the switch to Census, they’re not just saving time and thousands of dollars per year in Zapier usage fees. They’re also pushing out personalized messaging to users and helping their Sales team approach the most exciting prospects with better offers.
Personalized automated messaging
Identifying upsell opportunities
Snowflake, Amazon Redshift, Google Sheets
Google Sheets, Intercom, Salesforce, Hubspot
Crossbeam helps companies make the most of their partnerships. With Crossbeam’s account mapping capabilities, its client companies gain better access to partner data. Leveraging that data can drive effective co-marketing campaigns, prioritize product roadmaps, and identify sales leads.
An example of how Crossbeam uses operational analytics to help their sales team have more personalized conversations.