How hub-and-spoke solved Wistia's data visibility challenges
With Chris Bertrand, Data Scientist
Transferring data from its main application into Salesforce through a custom integration was proving to be a major drag for Wistia. Adding reverse ETL removed the friction and delivers all the data the business team needs instantly.
Wistia is a video hosting platform that helps businesses create, manage, and measure videos. With Wistia, businesses can host videos on their own website and get insights into how people are consuming them. Wistia also offers tools for turning videos into lead generation machines, including email capture forms and embeddable CTAs.
Results
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Salespeople now have access to product usage information without having to learn SQL or navigate through multiple systems.
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By using Census’ APIs and robust logging information for reverse ETL observability there is less alert fatigue
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Data team has reduced time spent on custom integrations thanks to reverse ETL, which improved their pipelines by having a single source of truth for data in different applications with consistent definitions.
"Because we’re using the API, it’s very easy for us to pull back all the information about our syncs – how many records failed, how many records succeeded, how many records tried to sync – and we can plug that information into our internal monitoring systems."
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