How Hugo got 3x higher conversion rates with personalized email campaigns

With Darren Chait, Co-Founder & COO

Hugo wanted to harness the power of data to improve users’ experiences, but it was challenging. Now, with Census pushing data to Customer.io and other tools, Hugo provides personalization for each user, a change that’s boosted conversion rates by 300-400%.

Industry Productivity tools, SaaS Company Type Product-led Growth Team Marketing Use Cases Early engagement score, Marketing personalization, Personalized referral emails, Product-led growth Featured Integrations Customer.io, Front, HubSpot, Mixpanel, Segment, Vitally

Hugo provides a bevy of features to make meetings more productive and less disorganized. Hugo customers can prepare agendas, share notes, track follow-up actions, and integrate meeting materials with the rest of their productivity tools.

Results
  1. 3-4x better conversion rates with highly personalized emails

  2. Saved hundreds of thousands of dollars on data engineering salaries

  3. Democratized data access for the whole team

"We've always had analytics data coming through to Customer.io through Segment, but there was previously no ability to transform that data. There was a clear gap for us around the way we handled ETL and our ETL layer."

Darren Chait
Darren Chait,  Co-Founder & COO

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