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What can you do with Mixpanel and Census?
360º Customer Profiles
Your stack is composed of 10+ tools. Each one has data about your customers; none have the full picture. With Census, unify that siloed data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn’t have to go to 5 different places to understand their customers.
Custom Properties
Add custom properties to your user identities with data from your data warehouse for access to fine-grain segmentation, high-impact metrics, and consistent reporting across your whole customer data stack.
Track Synthetic Events
Are there holes in your tracking implementation? Need to capture an event after the fact? Census can send events based on interactions that are out of reach of your application and backfill event streams with historical data.
360º Customer Profiles
Your stack is composed of 10+ tools. Each one has data about your customers; none have the full picture. With Census, unify that siloed data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn’t have to go to 5 different places to understand their customers.
Custom Properties
Create granular segments or audiences based on any data so you can send personalized emails and messages, show ads to inactive users to reengage them, promote new features to users who will benefit the most, and many more use cases.
Synthetic Events
Are there holes in your tracking implementation? Need to capture an event after the fact? Census can send events based on interactions that are out of reach of your application and backfill event streams with historical data.
Events
Each request ingests a batch of events into Mixpanel. Mixpanel accepts up to 2000 events and 2MB uncompressed per request. Events are part of the request body.
Group Properties
Updates or adds properties to a group profile. The profile is created if it does not exist.
Lookup Tables
Lookup Tables are mutable tables that describe non-user entities like accounts, product SKUs, or geographies. These tables can be used to enrich events at query-time. In star schema terms: events are like facts and Lookup Tables are like dimensions.
User Profile
A Mixpanel User profile reflects the most recent information about a user. Mixpanel builds profiles by connecting information about a user to a distinct_id, which creates a location that collects current information about a user.
A data analyst looks at data, looks at dashboards, finds insights, and is then able to activate it using Census all in one step.
A single source of truth in all your tools
Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.
- Create trust in consistent metrics
- Automate confidently with clean data
- Simplify your data integration strategy
- Improve data security and visibility
