Sync profile attributes from your warehouse
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Your stack is composed of 10+ tools. Each one has data about your customers; none have the full picture. With Census, unify that siloed data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn't have to go to 5 different places to understand their customers.
Create granular segments or audiences based on any data so you can send personalized emails and messages, show ads to inactive users to reengage them, promote new features to users who will benefit the most, and many more use cases.
Are there holes in your tracking implementation? Need to capture an event after the fact? Census can send events based on interactions that are out of reach of your application and backfill event streams with historical data.
Each request ingests a batch of events into Mixpanel. Mixpanel accepts up to 2000 events and 2MB uncompressed per request. Events are part of the request body.
Updates or adds properties to a group profile. The profile is created if it does not exist.
Lookup Tables are mutable tables that describe non-user entities like accounts, product SKUs, or geographies. These tables can be used to enrich events at query-time. In star schema terms: events are like facts and Lookup Tables are like dimensions.
A Mixpanel User profile reflects the most recent information about a user. Mixpanel builds profiles by connecting information about a user to a distinct_id, which creates a location that collects current information about a user.
"A data analyst looks at data, looks at dashboards, finds insights, and is then able to activate it using Census all in one step. It’s really, really powerful."
Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.
