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Census Has Been Acquired by Fivetran - Read More

spark News • Real-Time Reverse ETL is here 🚀 Activate data with subsecond latency using Census Live Syncs→

Sync your data warehouse to Mixpanel

Sync profile attributes from your warehouse
Census
Mixpanel

360° Customer Profiles

Your stack is composed of 10+ tools. Each one has data about your customers; none have the full picture. With Census, unify that siloed data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn't have to go to 5 different places to understand their customers.

Custom Properties

Create granular segments or audiences based on any data so you can send personalized emails and messages, show ads to inactive users to reengage them, promote new features to users who will benefit the most, and many more use cases.

Synthetic Events

Are there holes in your tracking implementation? Need to capture an event after the fact? Census can send events based on interactions that are out of reach of your application and backfill event streams with historical data.

Learn how to connect Mixpanel and Census
Read the docs

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1. unify & Define

Stop waiting on the
data you need

Add industry data to account records in Salesforce, classify contacts by persona, or calculate custom discounts based on LTV. Census AI columns can do it all in seconds—without a single line of code.

Watch the full video
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2. enrich and enhance

Deeper insights.
Faster activation.

Draft personalized email content, classify outbound responses with sentiment analysis tools, and calculate the most engaging follow up content for prospects. Sync it all directly to your outbounding and nurture platforms.

Read more RevOps prompts
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3. unify & observe

Enrich and classify
customer profiles

Remove special characters or misaligned case formats from data with the click of a button. Create rollup calculations in seconds to ensure that the data you need is always ready to sync.

Get more segmentation prompts
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Where can Census sync to in Mixpanel?

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Events

Each request ingests a batch of events into Mixpanel. Mixpanel accepts up to 2000 events and 2MB uncompressed per request. Events are part of the request body.

API Docs
Description
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Group Properties

Updates or adds properties to a group profile. The profile is created if it does not exist.

API Docs
Description
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Lookup Tables

Lookup Tables are mutable tables that describe non-user entities like accounts, product SKUs, or geographies. These tables can be used to enrich events at query-time. In star schema terms: events are like facts and Lookup Tables are like dimensions.

API Docs

“Activating all our first-party data gives our digital marketing team the ability to generate customized and personalized customer lists at speed.

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Dougal Guppy • Platform Architect
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A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

  • Create trust in consistent metrics
  • Automate confidently with clean data
  • Simplify your data integration strategy
  • Improve data security and visibility
GPT Column Populated

200+ integrations.
And more added daily.