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What can you do with Segment and Census?
- Enrich your user data in Segment
- Build customer segments in Census using SQL and sync them with Segment on a schedule
- Leverage Segment’s large integration catalog to send customer data into hundreds of apps that Census might not yet support
Leverage Segment's integration library
Leverage Segment’s large integration catalog to send customer data into hundreds of apps that Census might not yet support.
Build segments in SQL
Use standard SQL to build & transform unified customer profiles and segments, and sync them with your marketing tools on a schedule.
Personas Profile
The Segment Profile API provides a single API to read user-level and account-level customer data. Segment now allows you to query the entire user or account object programmatically, including the external_ids , traits , and events that make up a user’s journey through your product.
Track
The track API call is how you record any actions your users perform, along with any properties that describe the action.
With Census, our sales & marketing always have current data in their tools and the data team can enable growth experiments.
A single source of truth in all your tools
Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.
- Create trust in consistent metrics
- Automate confidently with clean data
- Simplify your data integration strategy
- Improve data security and visibility
