Sync your data warehouse to Segment

Reverse ETL for Segment

Connect your data warehouse to Segment’s integration library
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What can you do with Segment and Census?

  • Enrich your user data in Segment
  • Build customer segments in Census using SQL and sync them with Segment on a schedule
  • Leverage Segment’s large integration catalog to send customer data into hundreds of apps that Census might not yet support

Leverage Segment's integration library

Leverage Segment’s large integration catalog to send customer data into hundreds of apps that Census might not yet support.

Build segments in SQL

Use standard SQL to build & transform unified customer profiles and segments, and sync them with your marketing tools on a schedule.

Learn how to connect Segment and Census
Learn how to connect Segment and Census
Where can Census sync to in Segment?

Personas Profile

The Segment Profile API provides a single API to read user-level and account-level customer data. Segment now allows you to query the entire user or account object programmatically, including the external_ids , traits , and events that make up a user’s journey through your product.


The track API call is how you record any actions your users perform, along with any properties that describe the action.

Need help getting started with Segment?
Connect with us and we'll help you get Segment connected to Census in 30 minutes or less! In addition, we can answer any questions you have about the platform or what you can do with it. We've seen a lot of powerful use cases!

With Census, our sales & marketing always have current data in their tools and the data team can enable growth experiments.

Julie Beynon
Head of Analytics @ Clearbit

A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business.  Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

  • Create trust in consistent metrics
  • Automate confidently with clean data
  • Simplify your data integration strategy
  • Improve data security and visibility
Take action with confidence
Get your free shirt with your free Census account. When you wear it, you’ll know that you're in with the likes of data visionaries at Notion, Mode, Canva, and Loom.