Leverage Segment’s large integration catalog to send customer data into hundreds of apps that Census might not yet support.
Use standard SQL to build & transform unified customer profiles and segments, and sync them with your marketing tools on a schedule.
The Segment Profile API provides a single API to read user-level and account-level customer data. Segment now allows you to query the entire user or account object programmatically, including the external_ids , traits , and events that make up a user’s journey through your product.
The track API call is how you record any actions your users perform, along with any properties that describe the action.
With Census, our sales & marketing always have current data in their tools and the data team can enable growth experiments.
Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.