Nowadays, organizations use a myriad of software tools, each generating tons of data.
But making this data accessible and actionable across different platforms often presents a challenge. The (not so trivial) task of creating and managing data integrations often falls on the shoulders of the engineering team because it requires deep technical expertise, an understanding of different data structures, and the ability to troubleshoot potential data inconsistencies.
Each new integration demands time, attention, and regular maintenance, taking away resources that could be used on core product development. This dependence leads to bottlenecks every step of the way, delaying access to critical data for non-technical teams and, ultimately, postponing important business decisions.
Now, there's a way to empower non-technical teams to create and manage their own data integrations with Census Audience Hub. Anyone in the company can easily activate, explore, and manage audiences directly on your warehouse with a point-and-click visual builder. And they can build audiences confidently since they know they're using governed data.
Not only does this free up the engineering resources, but it also eliminates the delay in accessing critical data, enabling teams to quickly respond to changing business dynamics. Through democratizing data integrations, your organization can not only improve operational efficiency but also foster a data-informed culture where every decision is backed by fresh, accurate data.
Below are the ten customer fields that you'll need to get started:
| Field |
Description |
| Integration Name |
Name of the data integration |
| Data Source |
The origin of the data |
| Data Destination |
Where the data is being sent |
| Last Sync Time |
When the last data sync occurred |
| Data Fields |
Specific data points being synced |
| Sync Frequency |
How often the data is updated |
| Sync Status |
Current status of the data sync |
| Error Logs |
Logs of any sync errors |
| Data Volume |
Amount of data being transferred |
| Integration Owner |
Team or individual responsible for the integration |
Get started in 2 simple steps:
- Connect your data source and destination to Census: Login to your account and navigate to the "Connections" tab to add your data source and destination. We have integrations to 130+ SaaS tools.
- Map the feedback to the customer fields listed above to ensure you capture all relevant information.
- Use Census Audience Hub to activate your data and push these fields to the tools your use to start making more data-driven decisions.
What’s next?
Leverage Audience Hub across all units in your organization. Consider applying these principles to marketing for improved campaign management, customer success for enhanced customer experience, product for better feature tracking, or HR for more efficient talent management.
