CENSUS PLAYBOOK

Examples of data driven growth.

Explore proven ways that Data Activation can supercharge your business with customer data. Whether you're new to Reverse ETL or already an expert, you'll learn how to become a data driven organization as we walk you through how to transform data into revenue and add value for your teams.

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Industry
Activate your data in GitHub to automatically track issues
B2B

Learn how to automate issue tracking and collaborate more effectively with your team using GitHub and Census.

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Boost conversions with optimized vacation packages powered by data-driven insights
B2C

Unlock new insights, optimize performance, and boost conversions to maximize the reach of your vacation packages by syncing BigQuery data with Google Analytics using Census data activation.

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Cookie-less conversion capture with the Facebook Ads Conversion API
E-Commerce

Learn how to improve your Facebook ads attribution and targeting by syncing all of your online and offline conversions to the Facebook Ads Conversions API.

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Create a quarterly product release roadmap in 3 steps
B2B B2C

Learn how to leverage Census to create a quarterly product release campaign to communicate marketing activities and align departments on a unified marketing strategy.

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Create more accurate lookalike audiences with unified and enriched data
B2B B2C E-Commerce Product-led Growth

Learn how to enrich and unify your first and third-party data right in your warehouse to create lookalike audiences.

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Create new data integrations without diverting engineering resources
B2B B2C E-Commerce

Discover how to create efficient data integrations without requiring extensive engineering resources, enhancing productivity and effectiveness across your organization.

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Create personalized email renewal campaigns
B2B

Learn how to create personalized and informative renewal emails that increase renewal rates and improve customer satisfaction with Census.

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Customer 360 for Sales: Create a single source of truth for your customer data
B2B B2C

Learn how to use Census to sync your Customer 360 – a single, unified view of your customers across all channels.

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Improve Customer Support Productivity: Providing a Full View of Customers, All in One Place
B2B B2C E-Commerce

Learn how to use Census to sync your Customer 360 attribute data to your CS platform, increasing your Customer Support Representatives productivity by including all relevant data in a single support platform.

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Delight new customers with proactive outreach
B2B

Learn how to use Census to improve your customer onboarding process. By automating tasks and collecting data to make data-driven decisions, you can increase customer satisfaction, reduce churn, improve customer lifetime value, and increase revenue.

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Drive customer engagement with dynamic content
B2B B2C E-Commerce

Discover how you can create dynamic web content with enriched customer data to boost engagement and conversions.

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Dynamic Personalization and Campaign Segmentation in Klaviyo
E-Commerce

Learn how to increase your customer lifetime value with customer data in your data warehouse.

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Empower non-technical teams to update views in Google Sheets with customer data
B2B B2C Product-led Growth

Census's Google Sheets integration enables anyone to activate their data and make informed decisions, without requiring specialized knowledge or technical skills. Here's how.

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Enhance application security by forwarding audit logs to customers' SIEM providers
B2B

Provide your customers with full visibility into your application by using Census to expose audit data.

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Enrich user details to create a comprehensive view of your customers
B2B

Learn how to use Census to enrich users' details with essential customer fields like product usage, role, company size, and industry to improve customer success, marketing, and sales efforts.

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Use geotargeted marketing to encourage visits to your grand opening event
B2C

Learn how to enrich your customer data with geotargeting to generate buzz around your business before the official grand opening.

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Capture Your Target Audience and Improve Conversions with Personalized Ads & Re-targeting
B2B B2C E-Commerce

Learn how to use Census to effectively target the right customers, activating them to take actions that lift your sales.

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Craft an upselling strategy by leveraging product usage data
B2B B2C

Learn how to use Census to sync customer flags to your CRM or Customer Success Platform identifying accounts that are ready for an upsell based on product utilization.

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How to create a Facebook custom audience from Shopify
E-Commerce

Learn how to create Facebook and Instagram advertising audiences based on customer data in your data warehouse. These audiences are a great way to increase the value of existing customers, re-engage dormant customers, and release new products.

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How to reduce customer churn by syncing data to your CRM
B2B

Learn how to use Census to build and sync a group of customers to your CRM or CS platform that need to be proactively engaged to mitigate churn risk.

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How to send hyper-personalized abandoned cart emails in Braze
E-Commerce

Abandoned carts are a problem that's plagued e-commerce retailers since the beginning of time. Learn how to retarget those pesky abandoned carts with Braze Email.

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How to Setup a Lead Nurture Campaign to Convert Trial Users
B2B B2C Product-led Growth

An automated lead nurturing campaign can help you convert more trials to customers. Learn how to automatically trigger nurture campaigns using Census.

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How to win back lost customers with a winback email