Sync product data to send personalized campaigns
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Your stack is composed of 10+ tools. Each one has data about your customers; none have the full picture. With Census, unify that siloed data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn't have to go to 5 different places to understand their customers.
Create granular segments or audiences based on any data so you can send personalized emails, show ads to inactive users to reengage them, promote new features to users who will benefit the most, and many more use cases.
Send the right message to the right person every time, all the time. Automatically educate and nurture customers to create upsell opportunities, send product recommendations based on customer behavior, and trigger campaigns based on calculated metrics with up-to-date data.
The Accounts feature lets you capture details about the businesses you work with at an account level and keep it all in one place.
A contact is a unique email address. You can create a contact with only an email address (no other information is needed). You cannot create a contact without an email address.
A list is a group of contacts who have opted in to receiving communications from you. Lists are also the primary way to broadly group contacts based on interest or message type (newsletter, announcements, alerts).
"As Marketing is coming up with campaigns and ideating on them, we don't have to deal with complex code, and we'll have more real-time insights into exactly when the data is syncing."
Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.
