Featured Posts

Census Joins Forces with Fivetran
Census Joins Forces with Fivetran
Census is joining Fivetran to unify ETL, Reverse ETL, and Master Data Management—creating the first end-to-end platform for trusted, activated data.
Boris Jabes
1 May 2025
Census Entity Resolution: Golden records for your data ecosystem
Census Entity Resolution: Golden records for your data ecosystem
Census Entity Resolution eliminates duplicate records across your data ecosystem, creating golden records that power all your business applications.
Arjit Jaiswal
15 April 2025
Embedded Segment Builder: Powerful audience creation for your platform
Embedded Segment Builder: Powerful audience creation for your platform
Census's Embedded Segment Builder lets your customers create powerful audience segments and activate them across 200+ integrations.
Arjit Jaiswal
7 April 2025
Best Practices
The Ops Leader's Guide to Operationalizing AI
Ellen Perfect
16 September 2024
The tools we love, the prompts we use, and the rollout process that works.  
Engineering
A Deep Dive into Polaris: Simplifying Iceberg Catalog Management
Sean Lynch
12 September 2024
Explore how Polaris simplifies Iceberg catalog management with enhanced cross-compatibility and unique features for Snowflake users and beyond.
Engineering
Using Managed Iceberg Tables to Build a Datalake Inside Snowflake
Sean Lynch
12 September 2024
Discover how to leverage Snowflake's Managed Iceberg Tables to efficiently build and manage a datalake, integrating seamlessly with external object storage.
Best Practices
Writing Better prompts for AI tools
Ellen Perfect
5 September 2024
Use AI to create a fully automated sales outbound
Best Practices
How the Data Warehouse helps you meet GDPR Compliance
Katy Yuan
4 September 2024
Data warehouse features like access controls, encryption, and data masking ensure GDPR compliance when paired with a secure data activation platform
Engineering
Apache Iceberg 101: The Table Format Reshaping Data Lakes
Sean Lynch
4 September 2024
Learn why Apache Iceberg separation of storage and compute is revolutionizing data architecture.
Tutorials
Using SQL to create segments based on geo locations
Sean Lynch
30 August 2024
Census Audience Hub is built from the ground up to run on your data warehouse, so you can directly write SQL to create segments in addition to using the UI
Product News
Introducing Sync Tracking: Enhanced Data Observability and Debugging
Arjit Jaiswal
30 August 2024
Sync Tracking is a powerful new feature in the Observability Toolkit that provides row-level visibility into every record synced in the last 14 days
Product News
Announcing Observability Lake: Extend Your Sync Data Retention and Gain Deeper Insights
Arjit Jaiswal
29 August 2024
Observability Lake allows you to use your own cloud storage to retain data, providing extensive historical records and complete visibility into all sync data
Product News
Announcing AI Columns: Clean, Categorize and Enrich in Seconds
Ellen Perfect
21 August 2024
Write AI-powered columns to your warehouse without code