Featured Posts

Census Joins Forces with Fivetran
Census Joins Forces with Fivetran
Census is joining Fivetran to unify ETL, Reverse ETL, and Master Data Management—creating the first end-to-end platform for trusted, activated data.
Boris Jabes
1 May 2025
Census Entity Resolution: Golden records for your data ecosystem
Census Entity Resolution: Golden records for your data ecosystem
Census Entity Resolution eliminates duplicate records across your data ecosystem, creating golden records that power all your business applications.
Arjit Jaiswal
15 April 2025
Embedded Segment Builder: Powerful audience creation for your platform
Embedded Segment Builder: Powerful audience creation for your platform
Census's Embedded Segment Builder lets your customers create powerful audience segments and activate them across 200+ integrations.
Arjit Jaiswal
7 April 2025
Product News
Announcing AI Columns: Clean, Categorize and Enrich in Seconds
Ellen Perfect
21 August 2024
Write AI-powered columns to your warehouse without code
Product News
Introducing Template Workspaces for Workspace Multi-Tenancy in Census Embedded
Arjit Jaiswal
15 August 2024
Features to help you securely manage and monitor data flows across multiple external partner organizations
Best Practices
Welcome aboard – How can you accelerate SaaS onboarding?
Katy Yuan
14 August 2024
Providing seamless integrations to your customers' existing tech stack is one of the best ways to get customers onboarded quickly and see the value of your platform.
Product News
Avoid the Embedded iPaaS Trap
Arjit Jaiswal
13 August 2024
Embedded iPaaS comes with scalability, reliability, and maintenance issues that lead to a loss of trust in your business. Census Embedded promises a better way to provide integrations.
Product News
Real-Time Reverse ETL for Google BigQuery and Google Pub/Sub
Enabling real-time use cases with Google BigQuery and Census Live Syncs
Tutorials
What Does the Digital Markets Act (DMA) Mean for Digital Marketers?
Katy Yuan
2 August 2024
Digital Markets Act 101: A marketer's guide to understanding Europe’s landmark regulation and what it means for your digital marketing playbook.
Best Practices
Census: Pioneering the Future of Martech
Katy Yuan
23 July 2024
Key market research from Gartner shows that cloud data warehouses are set to disrupt the traditional martech stack
Product News
Introducing the Universal Data Platform
Sean Lynch
23 July 2024
The universal data platform allows teams to activate, transform, and govern trusted data - internally and externally.
Product News
Toward a Universal Data Platform
Boris Jabes
23 July 2024
The current process for building models is broken - a universal data platform makes this faster and more secure.
Product News
PacSun Adopts Census Embedded in SoundCommerce
Katy Yuan
22 July 2024
PacSun’s marketing teams now have the ability to fully transform, govern, and activate data through campaign automation to better engage and serve PacSun customers