“Census' Entity Resolution helps us reduce our data usage costs with Braze by ensuring we aren't sending unnecessary duplicate user records from our Warehouse.”
Deterministic
We execute your dbt model at the time of the sync, so your destinations always have the freshest data.
Match Rules
Match Rules are the criteria you use to identify duplicate or associated records. For example, you can match users based on email address, mailing address or customer IDs.
Fuzzy Match
Fuzzy match uses machine learning to map similar field values. Census also allows you to select confidence level for the Fuzzy Match. You can choose between low, medium and high confidence levels.
Merge Rules
Merge rules help you identify the winning record among the duplicates. The ID of the winning record becomes the primary ID and is useful while syncing back to your business applications.
Column Overrides
Column Overrides help you keep column values from records that might be merged. You have granular control over fields that are preserved in the final record, resulting in more complete data.
Materialize
Entity Resolution generates a new dataset that is written back to Census Store allowing you to query and sync from it. You can even bring your own S3 bucket.
Dedupe once, use everywhere
Stop buying point solutions to dedupe Salesforce, Marketo, and HubSpot individually. Clean your data once and use it everywhere.
No more manual work
Ditch your spreadsheets, hacks, and workarounds. Dedupe millions of records with consistent match rules and version control.
Self-serve your data needs
No need to rely on technical teams to fix data for you. Start cleaning up duplicates in minutes in our intuitive UI.
G2 Leader
The G2 Leader in Reverse ETL, 9 quarters in a row
Secure by design
The G2 Leader in Reverse ETL, 9 quarters in a row
“A no-brainer”
Jamie K.
Head of Growth
The G2 Leader in Reverse ETL, 9 quarters in a row
Braze’s Technology Partner of the Year 2023
Snowflake’s Partner of the Year 2024
Best Software in 2023
(IT Infrastructure)
Leader in Snowflake’s Modern Marketing Data Stack
