DIRECT-TO-CONSUMER BRANDS
Create unique brand experiences across all channels
For digitally native brands, your competitive advantage over traditional retailers is a wealth of first-party customer data. Automate and personalize the customer journey to differentiate your brand experience and win in crowded markets.
Helping data & marketing teams collaborate at
How Census helps you target better
Spend more time experimenting, less time uploading
Hyper-personalize customer experiences
Owning the customer journey means every touchpoint affects your customer’s brand experience. Census keeps consistent data and metrics synced across applications so every single interaction, from marketing to support, has full customer history context.
✅ Unify data from ads, website, billing, and support
✅ Calculate buyer intent score & sync it to every tool
✅ Prioritize support tickets with 360° customer info
Experiment faster across all ad platforms
No more manual list uploads! Dynamically update advertising audiences to target high intent customers in minutes, not days.
Ads teams can sync audience and segmentation data from a single source to all your ads tools – without SQL! Users are automatically added and removed when they meet your criteria, keeping campaigns always fresh.
✅ Retarget visitors based on product views
✅ Create lookalike audiences from top spenders
✅ Trigger ads from email views and opens
Automate more to drive more revenue
Define goal metrics or build predictive models in your warehouse, then sync them across your entire marketing stack.
Laser focus on which user events predict purchase, assign visitor conversion scores, then automate personalized touchpoints like targeted product recommendations. Census keeps your data & ops teams in lockstep.
✅ Allocate more budget to users with high buyer intent
✅ Target recommendations based on past purchases
✅ Reuse existing ad audiences for email segmentation
