Product News

Leveraging Census to accelerate Braze projects, in partnership with Massive Rocket

Tyler Mucci
Tyler Mucci October 18, 2023

Tyler is the Partner Manager @ Census. He started by building outbound sales, and now he's helping our best-in-breed Agency and Technology partners tackle Operational Analytics. San Francisco Bay Area, California, United States

With 100+ joint engagements across the EMEA, US and APAC regions, together Massive Rocket and Braze have transformed organizations and accelerated outcomes for customers such as Gopuff, Hastings, Euroleague Basketball, and Deezer.

Massive Rocket is a business and technology consulting company focused on delivering value to Braze customers across global industries like Media, Gaming & Entertainment, Consumer Goods, Sports, and Banking. In the last 5 years, the team at Massive Rocket has built a robust Customer Data Management team of experts to solve complex data challenges for Braze customers.

Massive Rocket’s team helps brands migrate their 360 Marketing Customer View into cloud data warehouses (Snowflake, GCP, and AWS), then transform their data stacks into marketing growth engines. This enables brands to deploy tailored solutions that fit their unique customer data management and marketing needs. 

The Composable CDP Accelerates Time-to-Value by 3x

A Composable Customer Data Platform (cCDP) is an advanced version of a traditional Customer Data Platform. It is natively integrated with the cloud data warehouse, an organization's source of truth, making it more flexible, modular, and adaptable to the specific needs of a business.

Alvaro Ferrer, Customer Data Management Practice Lead at Massive Rocket, emphasizes the remarkable potential unlocked when integrating a Cloud Data Warehouse into the Braze ecosystem. Key benefits include: faster integration, cleaner data, and the ability to execute more use cases, thereby achieving faster ROI.

Watch Alvaro integrate customer insights from Google BigQuery to Braze in just minutes, using Census:

“Once we started connecting Cloud Data Warehouses to Braze projects, Massive Rocket saw customers up and running almost 3 times faster than before. After 20 years of building data teams to transform organizations, this is still one of the most exciting developments that I have seen in this space.” Mitra Daram, Snowflake Practice Lead at Massive Rocket

Braze Users Activate their Data to Grow Customer Lifetime Value

Braze is a customer engagement platform that provides businesses with tools to engage with their customers across various digital channels, including email, push notifications, in-app messaging, SMS, and more. Braze helps companies create personalized and targeted messaging campaigns to enhance customer relationships and drive user engagement.

Known for its cutting-edge customer engagement platform, it offers brands a refreshing alternative to traditional legacy marketing cloud providers.

Census Supercharges Braze with Fresh Customer Data

Census and Braze serve over 100 joint customers such as Canva, Zip, and Hover. Census is the #1 Data Activation platform that empowers marketers to leverage their cloud data to launch faster and more intelligent campaigns. Census enables Braze customers to sync their 360 customer view to Braze and build dynamic audiences with a no-code segment builder, massively accelerating time-to-value.

Zip's data and marketing teams drive personalized experiences and conversions with a united source of truth

Census Audience Hub: Faster turnaround time for marketing audiences 

Canva is the most popular design platform in the world, with over 125 million monthly users in 200 countries.

Check out their story: Canva activates personalized customer journeys for 125M+ users with their Composable CDP

According to Canva’s Lifecycle Marketing team, creating audience segments directly in Census dramatically improves marketing efficiency. In the past, creating a new audience was restricted by their warehouse team’s deployment cycle, which is a huge bottleneck for marketing teams. With Census Audience Hub, Canva builds audiences in the warehouse upstream of any MarTech channel, allowing accurate and reusable segmentation that isn’t siloed in any one tool. This also enables marketing teams to seamlessly export audiences across other advertising and engagement channels for omnichannel strategies. 

Canva successfully increased email open rates by 33%, platform engagement by 2.5%, and also saved $200K in data integration costs. Read the case study here.

Census Audience Hub helps marketers target and segment customers on top of the data warehouse

Get in touch to learn more

In summary, Massive Rocket's partnership with Braze has reshaped customer engagement. To harness the transformative power of Composable CDPs in Braze ecosystems using Census, please get in touch with us today. Your path to success begins now! 🚀

To get started with Census, sign up for a free trial or get your personalized onboarding here.