What's new in Census: January product release updates
Katy YuanJanuary 26, 2022
Katy is a Product Marketing Manager at Census who loves diving into startups, SaaS technology, and modern data platforms. When she's not working, you can find her playing pickleball or Ultimate Frisbee.
Happy new year everyone (it’s not too late to say that, right?)! Hope you had a restful break and have returned excited to try new things with data. In case you missed it, check out our product review of 2021 for the top five product features of last year.
Here’s some data use case motivation in case you’re in need of it: A couple of weeks ago, Brendan Short at Groundswell gave a shout-out to a fantastic personalized email from Cesca Fleischer at Rippling.
We love how this showcases the level of personalization that’s possible with a tool like Census (and this is just the tip of the iceberg).
Personalization for all: New Connectors by category
Finance, you get a connector! Product, you get a connector! Ecommerce, you get a connector! Marketing and advertising… you got a lot already, but have some more…
In case it wasn’t clear, we’re introducing a ton of new connectors. Here they are by category:
🧮 Finance: New connectors for all your signup and billing needs
💡 Operational analytics use case: What’s one thing I could do with Census?
With our new finance connectors, you can sync your product signup and engagement data into subscription and billing tools so that the product context lives by the billing context. This enables you to also reference product usage data for configuring subscription change logic (e.g. new signup date means they should be on the “Free” subscription).
✨ Marketing: New connectors for all your advertising and automation needs
Connectors for advertising
TikTok
Snapchat
Microsoft Ads (fka Bing Ads) and Offline conversions (Custom Audience Coming Soon!)
LinkedIn Ads Coming Soon!
Criteo Coming Soon!
💡 Operational analytics use case: What’s one thing I could do with Census?
With our new connectors for marketing, you can create lookalike audiences based on your best existing customers. Lookalike audiences are a safe and cost-effective way to expand and improve the quality of your advertising audiences at the same time. Read about how Bleach London saw a 20% decrease in CPA by improving their audiences.
💡 Operational analytics use case: What’s one thing I could do with Census?
Like Cesca’s email above, you can sync product usage data into your marketing automation platform. You can use these to trigger and personalize emails to nudge customers onto the next step of the product journey.
🏗️ Product: Connectors to help you understand your users
💡 Operational analytics use case: What’s one thing I could do with Census?
With our new sales connector, you can now easily trigger campaigns in Outreach for all accounts over a certain number of employees with more than 10 logins within the last week who have self-service billing revenue of more than $300 MRR. And that’s just one example: Read more examples from Correlated here.
Ecommerce: A new connector to help you build a more personalized product
Shopify
💡 Operational analytics use case: What’s one thing I could do with Census?
With our new Shopify connector, you can create more personalized product recommendations by syncing additional properties to your customer object.
🤝 Customer Success: Connectors to help you better support your customers
Kustomer Coming Soon!
Gainsight Custom Objects (🔥 Many Requests!) Coming Soon!
💡 Operational analytics use case: What’s one thing I could do with Census?
With our new connectors for customer success, you can help prioritize your customer support queue by creating a customer VIP score based on attributes such as product usage data, customer spend, and loyalty, and syncing that data to CS tools like Front, Zendesk, Intercom, etc.
🆕 For all you dbt fans: We now support dbt 1.0
Our dbt project integration now runs on dbt 1.0. For more information on our dbt integration as well as tips on upgrading to 1.0, take a look at our dbt integration docs.
🔒🪣 Increased security for Snowflake on GCP
Snowflake users on Google Cloud Platform can now request that Census keep their data within GCP infrastructure for additional security. Contact us via email or chat to find out more.
▶️ Check out this week’s webinar: Reverse ETL vs CDP – Is there one clear winner?
Torn between upgrading your data stack with reverse ETL or adding a CDP? This webinar is for you. In it, Census Head of Product Ankush Rustagi breaks down the pros and cons of reverse ETL and CDPs, as well as the reasons why data and marketing leaders are moving from CDPs to reverse ETL on their data warehouse to activate their customer data.
🙏We need your help: Vote on your most important integrations
Our product team would like to have you help prioritize our next set of integrations! If you’d like to help us build the best product possible, let us know which integrations matter most to you here. We're currently considering:
Campaign Monitor
Google Analytics
Google Campaign Manager
Google Ad Manager
mParticle
JIRA
Salesloft
🔜 Want to join the beta for an upcoming integration? Send us a message. You can check out our full list of integrations here.
