Census Entities
Define business entities once to make your most important data available for everyone.
Use SQL or dbt to expose data from the warehouse so your business teams can sync and segment without code.
Use SQL or dbt to expose data from the warehouse so your business teams can sync and segment without code.
Making the lives of data teams easier at
Define trusted data models
Approve ready-to-use entities to share trusted data across business teams. Users can easily activate data and make it actionable in every business tool.
Ensure data governance & quality
Build on top of your existing data investments and source of truth, and proactively prevent errors with end-to-end visibility and logging.
Empower business self-service
Work together with end users to define what’s important to your business, so business teams can explore, segment, and sync with confidence.
Census makes it really easy to sync audiences into our Ad platforms. I build my audiences on top of models from my data team, click go, and it just works.
Ryan Luis
Sr. Manager RevOps
Sr. Manager RevOps
Highlight your most important data
An Entity points to an existing model in your data source, which can be a data warehouse or dbt. It’s like favoriting or bookmarking a trusted model, so business teams can quickly and consistently find the data they need.
Define relationships between entities
Defining how entities are related makes marketing segmentation more powerful. Census automatically takes care of writing the appropriate SQL joins underneath the covers.
Collaborate better by mapping entities visually
A visual Entity map bridges the gap between business and data teams, so everyone can manage relationships together. Drag-and-drop entities or draw lines to create new relationships. Marketers can easily segment and sync on top of any Entity.
Define important entities in your data source and approve them for marketing segmentation or reverse ETL syncs.
See why data teams ❤️ Census
Build entities once, use them everywhere
Loved by marketers, trusted by data teams.
Approval process for trust
Create entities to control which data can be used for segmentation, so the marketing team only uses trusted data.
Spend more time modeling
Enable marketers to self-serve the data models you’ve been working on to drive immediate business impact.
Integrates with dbt + Looker
No need to duplicate or create any new logic, you can connect your existing dbt models or Looker Looks.
From your warehouse to your favorite apps. Without code or engineers.
Start using Census today by booking a demo with one of our experts.
