Approve ready-to-use entities to share trusted data across business teams. Users can easily activate data and make it actionable in every business tool.
Ensure data governance & quality
Build on top of your existing data investments and source of truth, and proactively prevent errors with end-to-end visibility and logging.
Empower business self-service
Work together with end users to define what’s important to your business, so business teams can explore, segment, and sync with confidence.
Census makes it really easy to sync audiences into our Ad platforms. I build my audiences on top of models from my data team, click go, and it just works.
Ryan Luis Sr. Manager RevOps
Highlight your most important data
An Entity points to an existing model in your data source, which can be a data warehouse or dbt. It’s like favoriting or bookmarking a trusted model, so business teams can quickly and consistently find the data they need.
Defining how entities are related makes marketing segmentation more powerful. Census automatically takes care of writing the appropriate SQL joins underneath the covers.
A visual Entity map bridges the gap between business and data teams, so everyone can manage relationships together. Drag-and-drop entities or draw lines to create new relationships. Marketers can easily segment and sync on top of any Entity.