What does it mean to be a data-driven marketer? As GTM teams adopt more tech, siloed data becomes a larger obstacle to business action, making it even more difficult to deliver on the promise of “data-driven.” During this webinar, Sprig’s Head of Marketing Operations Matt Avero-Sturm will share his learnings on how to turn data into revenue and bridge the gap between marketing and IT/data.
Join us on Wednesday, May 31st at 2pm ET/ 11am PT to learn about:
🤓 What B2B marketers can learn from B2C marketers
🛠 5 audiences every B2B growth marketer needs to build
📍 Marketing attribution with Census Audience Hub + Sprig
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