How Canva uses Snowflake as a CDP for audience segmentation (with Census, Fivetran, and dbt)
From:To:
Feb 16, 2023 • 1:00pm (San Francisco-PDT)Feb 16, 2023 • 4:00pm (San Francisco-PDT)
Speakers
Sean LynchCo-Founder
Matt CastinoLifecycle Data Lead
Kelly KohlleffelHead of Partner Sales Engineering
Patrick CrosbyTechnology Alliances
Info
Canva's visual communication platform has changed the way people design, with over 100 million monthly users, $1 billion annual revenue, and 200 designs created per second.
The key to their success? A strong foundation of customer data that drives personalized marketing at scale. Canva built aComposable CDPwith these best-of-breed tools to empower marketing operations:
SnowflakeData Cloud - Customer 360 and analytics
Census- Data activation, Reverse ETL, and marketing segmentation
Fivetran- Data ingestion and integration
dbt- Data transformation and identity resolution
Join this live session withMatthew Castino,Lifecycle Data Lead, to learn how Canva leverages their first-party customer data, segments audiences on the warehouse, and activates data in marketing tools. ✨
We’ll discuss:
How Canva built a source of truth for all their customer data
Why a "composable" or "unbundled" CDP (Customer Data Platform) beats traditional CDPs
Best practices from Canva’s journey activating data across marketing channels
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