Upcoming Events

Stay up-to-date on Data Activation,
Martech, and Census events.

Meetup SF Data Meetup with Snowplow

Dec 5, 2023 @ 6:00pm-8:30pm (San Francisco-PDT)

77 Maiden Lane San Francisco, California 94103

Join us for a meetup in partnership with Snowplow! 🥳

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Webinar Martech Madness: 2024 Predictions for AI, Cloud Data, and Composability

Dec 13, 2023 @ 11:00am-12:00pm (San Francisco-PDT)

Join us on Wednesday, December 13th at 2 PM ET/11 AM PT for a panel discussion with Scott Brinker, Editor at chiefmartec.com, Darrell Alfonso, Director of Marketing Strategy and Operations at Indeed, and Boris Jabes, CEO and Co-founder at Census, moderated by Phil Gamache, Host of Humans of Martech.

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WEBINAR

How Canva uses Snowflake as a CDP for audience segmentation (with Census, Fivetran, and dbt)

From: To:

Feb 16, 2023 • 1:00pm (San Francisco-PDT) Feb 16, 2023 • 4:00pm (San Francisco-PDT)

Speakers

Sean Lynch Co-Founder

Matt Castino Lifecycle Data Lead

Kelly Kohlleffel Head of Partner Sales Engineering

Patrick Crosby Technology Alliances

Info

Canva's visual communication platform has changed the way people design, with over 100 million monthly users, $1 billion annual revenue, and 200 designs created per second.

The key to their success? A strong foundation of customer data that drives personalized marketing at scale. Canva built a Composable CDP with these best-of-breed tools to empower marketing operations:

Snowflake Data Cloud - Customer 360 and analytics
Census - Data activation, Reverse ETL, and marketing segmentation
Fivetran - Data ingestion and integration
dbt - Data transformation and identity resolution

Join this live session with Matthew Castino, Lifecycle Data Lead, to learn how Canva leverages their first-party customer data, segments audiences on the warehouse, and activates data in marketing tools. ✨

We’ll discuss:

How Canva built a source of truth for all their customer data
Why a "composable" or "unbundled" CDP (Customer Data Platform) beats traditional CDPs
Best practices from Canva’s journey activating data across marketing channels

👉 Register now to ask a question live, or to make sure you receive the recording in your inbox.

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