How Canva uses Snowflake as a CDP for audience segmentation (with Census, Fivetran, and dbt)
Feb 16, 2023 • 1:00pm (San Francisco-PDT)
Feb 16, 2023 • 4:00pm (San Francisco-PDT)
Lifecycle Data Lead
Head of Partner Sales Engineering
Canva's visual communication platform has changed the way people design, with over 100 million monthly users, $1 billion annual revenue, and 200 designs created per second.
The key to their success? A strong foundation of customer data that drives personalized marketing at scale. Canva built a Composable CDP with these best-of-breed tools to empower marketing operations:
- Snowflake Data Cloud - Customer 360 and analytics
- Census - Data activation, Reverse ETL, and marketing segmentation
- Fivetran - Data ingestion and integration
- dbt - Data transformation and identity resolution
Join this live session with Matthew Castino, Lifecycle Data Lead, to learn how Canva leverages their first-party customer data, segments audiences on the warehouse, and activates data in marketing tools. ✨
- How Canva built a source of truth for all their customer data
- Why a "composable" or "unbundled" CDP (Customer Data Platform) beats traditional CDPs
- Best practices from Canva’s journey activating data across marketing channels
👉 Register now to ask a question live, or to make sure you receive the recording in your inbox.