2023-02-16 13:00
2023-02-16 14:00
Live Q&A

How Canva uses Snowflake as a CDP for audience segmentation (with Census, Fivetran, and dbt)

Canva built a Composable CDP to achieve better audience segmentation and marketing personalization to their 100 million monthly users. Register now to learn more about warehouse-native data activation with Snowflake, Census, Fivetran, and dbt.
Date:
Time:
(Localized)
(San Francisco)
Presented By
Sean Lynch
Co-Founder
Matt Castino
Lifecycle Data Lead
Kelly Kohlleffel
Head of Partner Sales Engineering
Patrick Crosby
Technology Alliances

What you will learn

What is Census?

Census delivers trusted data from the warehouse into all your operational tools. Give every team the data they need to act and automate with confidence.
Learn More →

From your data warehouse to your favorite apps. Without code or engineers.

Start using Census today by booking a demo with one of our experts.

Live Q&A

How Canva uses Snowflake as a CDP for audience segmentation (with Census, Fivetran, and dbt)

Canva built a Composable CDP to achieve better audience segmentation and marketing personalization to their 100 million monthly users. Register now to learn more about warehouse-native data activation with Snowflake, Census, Fivetran, and dbt.
Date:
Time:
(Localized)
(San Francisco)
Speakers
Sean Lynch
Co-Founder
Matt Castino
Lifecycle Data Lead
Kelly Kohlleffel
Head of Partner Sales Engineering
Patrick Crosby
Technology Alliances
In Partnership With

Canva's visual communication platform has changed the way people design, with over 100 million monthly users, $1 billion annual revenue, and 200 designs created per second.

The key to their success? A strong foundation of customer data that drives personalized marketing at scale. Canva built a Composable CDP with these best-of-breed tools to empower marketing operations:

  • Snowflake Data Cloud - Customer 360 and analytics
  • Census - Data activation, Reverse ETL, and marketing segmentation
  • Fivetran - Data ingestion and integration
  • dbt - Data transformation and identity resolution

Join this live session with Matthew Castino, Lifecycle Data Lead, to learn how Canva leverages their first-party customer data, segments audiences on the warehouse, and activates data in marketing tools. ✨

We’ll discuss:

  • How Canva built a source of truth for all their customer data
  • Why a "composable" or "unbundled" CDP (Customer Data Platform) beats traditional CDPs
  • Best practices from Canva’s journey activating data across marketing channels

👉 Register now to ask a question live, or to make sure you receive the recording in your inbox.

Meet Census, a single source of truth for all your tools

Census is the easiest way to share a consistent view of your data across your entire business.  Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

  • Create trust in consistent metrics
  • Automate confidently with clean data
  • Simplify your data integration strategy
  • Improve data security and visibility

From your data warehouse to your favorite apps. Without code or engineers.

Start using Census today by booking a demo with one of our experts.