WEBINAR
Speakers
Sean Lynch
Co-Founder
Matt Castino
Lifecycle Data Lead
Kelly Kohlleffel
Head of Partner Sales Engineering
Patrick Crosby
Technology Alliances
How Canva uses Snowflake as a CDP for audience segmentation (with Census, Fivetran, and dbt)
From:
To:
Feb 16, 2023 • 1:00pm (San Francisco-PDT)
Feb 16, 2023 • 4:00pm (San Francisco-PDT)
Info
Canva's visual communication platform has changed the way people design, with over 100 million monthly users, $1 billion annual revenue, and 200 designs created per second.
The key to their success? A strong foundation of customer data that drives personalized marketing at scale. Canva built a Composable CDP with these best-of-breed tools to empower marketing operations:
- Snowflake Data Cloud - Customer 360 and analytics
- Census - Data activation, Reverse ETL, and marketing segmentation
- Fivetran - Data ingestion and integration
- dbt - Data transformation and identity resolution
Join this live session with Matthew Castino, Lifecycle Data Lead, to learn how Canva leverages their first-party customer data, segments audiences on the warehouse, and activates data in marketing tools. ✨
We’ll discuss:
- How Canva built a source of truth for all their customer data
- Why a "composable" or "unbundled" CDP (Customer Data Platform) beats traditional CDPs
- Best practices from Canva’s journey activating data across marketing channels
👉 Register now to ask a question live, or to make sure you receive the recording in your inbox.
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