How to choose the right data integration tool for RevOps

Ben Lewinsky, Director of Sales Operations at Culture Amp, was looking for a data integration tool that would:

• Reliably sync to all the apps in his GTM tech stack
• Easily let a non-technical person make changes
• Keep metrics consistent between BI tools and business tools

iPaaS (Integration Platform as a Service) tools like Zapier, Workato, Tray, and Mulesoft integrate data by creating point-to-point connections.

Reverse ETL syncs a single source of truth (the data warehouse) to GTM tools, making data more reliable and accessible.

Join Ben and Sylvain Giuliani, Head of Growth at Census, as they discuss the pros and cons of both Reverse ETL and iPaaS, and how to choose which tool is best for your business use case.

In this event you'll learn about:

✅ Reverse ETL and iPaaS – Hub & spoke vs point-to-point data connections

✅ Can Reverse ETL and iPaaS coexist? Can you use them together?

✅ Top use cases for Reverse ETL vs iPaaS – how do you choose the right tool for you?